The Marketing Inten is tasked with a broad variety of inbound and outbound marketing activities and operates within a deadline driven environment. Marketing activities include supporting Product Marketing, Sales Enablement Tools, Marketing Communications, and Digital Marketing.
Key Responsibilities
Product Marketing:
- Supports with financial business analysis for new product development, new markets and new solutions.
- Supports marketing/business development by completing assigned market research projects. Conducts secondary and primary research to uncover facts and data to be used in analysis of various strategic options.
- Supports the commercialization plans with tactical execution of assigned activities and with a marketing promotion mix both inbound and outbound.
Pricing Projects
- Supports financial analysis of pricing for ongoing Sales support
- Pricing analysis project of like customers to create customer bucketing
Sales Enablement Tools
- Maintain and improve product data accuracy across systems and tools
- Support development of a centralized “single source of truth” for product information
- Ensure downstream data and resources (e.g., Quick-Find, portals) are current and reliable
- Develop tools and resources that enhance sales effectiveness to include PPT templates
Marketing Competencies
- Customer Focus - Builds strong customer relationships and delivers customer-centric solutions.
- Business Insight - Applies knowledge of business and the marketplace to advance the organization’s goals.
- Manages Complexity - Makes sense of complex, high quantity and sometimes contradictory information to effectively solve problems.
- Communicates Effectively - Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.
Individual Contributor Competencies
- Action Oriented - Takes on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
- Customer Focus - Builds strong customer relationships and delivers customer-centric solutions.
- Instills Trust - Gains the confidence and trust of others through honesty, integrity, and authenticity.
- Optimizes Work Processes - Knows the most effective and efficient processes to get things done, with a focus on continuous improvement.
- Self-Development - Actively seeks new ways to grow and be challenged using both formal and informal development channels.
Skillsets
- Marketing background or educational focus
- Basic financial/analytical/business skills to make recommendations using facts and data.
- Preferred experience with digital platforms such as WordPress, Pardot, Adobe Creative Cloud
- Proficiency in using Microsoft Office Suite.
- Some travel may be required, up to 10%
Experience/Education
- Bachelors degree in Marketing or minimum three years undergraduate education in Marketing discipline
