Associate Media Planner

Fitzco • Full-time • Atlanta, GA, US • 1w ago

Associate Media Planner

Hungry, curious, growing and never satisfied.

That’s Fitzco, a fully-integrated agency with combined capabilities across advertising, strategic planning, media, digital, social, creative technology, performance marketing and design. It’s easy to say that we offer an integrated team. It’s another thing to watch that integration in action. At Fitzco, you’ll notice right away an intimacy in how our media, brand strategy, and creative departments work together in concert.

Armed with an in-depth understanding of diverse audiences and the willingness to push against category norms to break through, we have successfully brought cultural relevance to brands in a diverse mix of categories, including Home Instead, EyeCare Partners, Optum, Southern Company, Synovus, and more.

*This position is based in Atlanta. We're in the office Tuesday and Thursday each week.*

In this role, you will be responsible for the following activities:

· Build smart plans

o Develop cross-channel media strategies for both traditional and digital channels (TV, radio, digital, social, print, etc.)

o Learn to analyze competitive landscape, consumer insights, historical performance and develop rationale for media plan recommendations and strategic use of channels

o Work with team to evaluate media proposals and provide POVs backed with rationale for why this channel or partner

· Bring them into the world

o Work with Platforms, Ops, and Investments teams to execute media plans promptly and accurately. Provide ongoing stewardship and execution of plans, including:

§ Managing publisher RFPs

§ Contributing to insertion order process and ensuring adherence to agency terms & conditions

§ Trafficking digital and traditional campaigns

§ Monitoring campaign deliveries and suggesting optimizations based on campaign KPI performance

§ Monitoring client expenditures and working with various teams to resolve billing discrepancies

· Become a go-to media expert

o Contribute to our always-on trend spotting to establish a strong thought leadership position with clients in an ever-changing media landscape

o Share best in class work and inspire upcoming briefs/plans

What you need to succeed:

· ~1 year of internship or other relevant marketing experience

· Passion for marketing, culture, and business

· High energy, a curiosity for “what’s new” and “what could be”

· Strong organizational, time-management skills

· Strong attention to detail and comfort working with data

· Ability to multi-task, problem-solve, and comfortable asking for help as working independently

· Excellent communication skills

· MS Office experience required, with emphasis on Excel

The statements contained in this job description reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required and the scope of responsibility. It should not be considered an all-inclusive listing of work requirements.

Fitzco is an Equal Opportunity Employer EEO/AA and is committed to pursuing and hiring a diverse workforce.

LIFTING REQUIREMENTS FOR ROLE - Sedentary (Defined below)

✅Sedentary (Lifts to 10 pounds maximum; occasionally lifts and/or carries small items - files, manuals, binders).
LIGHT (Lifts up to 20 pounds maximum; frequently lifts and/or carries objects weighing up to 10 pounds.)
MEDIUM (Lifts up to 50 pounds maximum; frequently lifts and/or carries objects weighing up to 25 pounds.)
HEAVY (Lifts up to 100 pounds maximum; frequently lifts and/or carries objects weighing up to 50 pounds.)
VERY HEAVY (Lifts objects in excess of 100 pounds; frequently lifts and/or carries objects weighing 50 pounds or more.)

PHYSICAL DEMANDS