OverviewDesign Lead Job Description:
Who We Are
At Golden Steps ABA, we’re building a movement around compassionate, high-quality autism care. With clinics across multiple states and a growing national footprint, our mission is simple: deliver life-changing outcomes for children and families while creating a place our team is proud to call home.
We believe great design isn’t decoration—it’s how families feel us before they ever meet us.
The Role
We’re looking for a Design Lead to elevate and unify how Golden Steps shows up across every touchpoint—from digital to physical, from parent-facing to clinician recruiting.
This person will own the visual identity, push creative standards higher, and build a design function that scales with our growth. You’ll partner closely with marketing, operations, recruiting, and leadership to bring our brand to life in a way that feels human, hopeful, and unmistakably Golden Steps.
What You’ll Do:
Own the Brand
- Define, evolve, and protect the Golden Steps visual identity.
- Ensure consistency across web, social, print, clinics, and internal materials.
- Build and maintain a scalable design system and asset library.
Lead Creative Execution
- Concept and execute campaigns (digital, social, email, events, recruiting).
- Translate strategy into compelling, high-performing creative.
- Raise the bar on everything from ads to clinic signage.
Design for Growth
- Optimize creative for performance (conversion, engagement, recruitment).
- Partner with growth and analytics teams to test and iterate.
- Bring a strong POV on what “good” looks like—and push for better.
Build & Lead
- Manage freelancers and/or internal designers as we scale.
- Establish workflows, feedback loops, and creative processes.
- Be the go-to creative partner across the organization.
Bring the Brand to Life IRL
- Shape in-clinic environments to feel warm, playful, and premium.
- Support events, video shoots, and brand moments that families remember.
What We’re Looking For
- 5+ years in brand/design (agency or in-house).
- A portfolio that shows range + taste (brand systems, campaigns, digital).
- Strong understanding of performance-driven creative (not just pretty design).
- Experience building or evolving a brand across multiple channels.
- Ability to balance speed + quality in a high-growth environment.
- Comfort working cross-functionally (marketing, ops, recruiting, clinical teams).
- A bias for action—you don’t wait, you create.
Bonus if you have:
- Healthcare, multi-location, or mission-driven brand experience.
- Experience with video, motion, or environmental design.
- Experience scaling a design function from the ground up.
How You’ll Win in This Role
- Our brand feels more consistent, elevated, and human everywhere.
- Creative drives measurable improvements in leads, hires, and engagement.
- Internal teams feel supported, inspired, and proud of what we put into the world.
- Golden Steps becomes a brand people recognize—and trust—instantly.
Benefits
Golden Steps ABA provides equal employment opportunity to all persons without regard to race, color, religion, creed, age, marital status, sexual orientation, gender identity or expression, citizenship status, national origin, ethnicity, military/veteran status, or disability which can be reasonably accommodated without undue hardship, or any other classification protected by law. This applies to all terms and conditions of employment including recruitment, hiring, compensation, training, promotions, terminations, layoffs, transfers and leaves of absence.
