Come grow your career with Island Communities as a Digital Marketing Administrator!
We are one of the fastest-growing manufactured home and RV property management companies in the country. Island Communities currently operates 60 —and growing—manufactured home communities and RV parks, totaling approximately 6,000 lots across Florida, Indiana, Ohio, Kentucky, and North Carolina.
We take pride in providing safe, affordable housing and creating opportunities for our residents to achieve financial independence through homeownership. Our dynamic, team-oriented culture empowers employees to grow, collaborate, and make a meaningful impact every day as we continue to expand and innovate within the property management industry.
Job Summary
We are seeking a dynamic and detail-oriented Digital Marketing Administrator to join our team. The ideal candidate will play a crucial role in supporting our marketing initiatives, enhancing brand awareness, and driving engagement through various channels. This position requires a blend of creativity and analytical skills to effectively execute marketing strategies that align with our business goals to increase occupancy & revenue. This is a hands-on role for a performance marketer who understands advertising, tracking, and compliance — not just posting content or boosting ads.
What will you do:
- Develop and implement content marketing strategies to engage target audiences.
- Collaborate with the sales team to align marketing efforts with sales objectives.
- Execute SEO strategy (Google Business Profile optimization)
- Improve organic rankings for keyword searches
- Continuously update company presence on such platforms/portals as Google, Yelp, Trutpilot etc.
- Manage and update the company websites ensuring content is current and engaging.
- Design and execute email marketing campaigns, analyzing performance metrics for continuous improvement.
- Support advertising sales efforts by creating promotional materials and presentations.
- Implement marketing automation processes to streamline communication and enhance customer engagement.
- Assist in budgeting for marketing projects, ensuring efficient allocation of resources.
- Create compelling copy for various marketing materials, including brochures, newsletters, and online content.
What we are looking for:
- 2+ years of experience in digital or online marketing
- Bachelor’s in marketing or similar degree
- Experience with platforms such as Google Ads, Meta Ads, and email marketing tools
- Strong understanding of SEO, PPC, and social media marketing
- Proficiency with analytics tools (Google Analytics or similar)
- Experience with creating and analyzing effectiveness of email marketing campaigns
- Experience with creating off-line promotional materials
- Excellent written and verbal communication skills
- Ability to manage multiple projects and meet deadlines
Preferred Qualifications
- Experience in real estate, manufactured housing, property management verticals is preferred but not required
- Graphic design skills (Canva, Adobe, etc.)
- CRM experience
We are an Equal Opportunity Employer and maintain a drug-free workplace and perform pre-employment substance abuse testing.
Pay: From $55,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Experience:
- Digital Marketing: 2 years (Required)
- Real Estate Marketing: 1 year (Preferred)
Work Location: In person
