Content and Marketing Specialist
Job Title: Content and Marketing Specialist
Company: CROSBY by Mollie Burch
Job Location: Atlanta, GA
Position Summary
CROSBY by Mollie Burch is seeking a Content & Marketing Specialist to lead content creation, social media execution, and community engagement across digital platforms.
This role will focus on producing high-quality photo and video content, editing assets for social and marketing use, and building a strong, engaged brand presence across channels. You will play a key role in bringing the brand to life through content and connecting with our community.
This is a highly cross-functional role that sits at the intersection of marketing, content, and ecommerce.
Responsibilities:
Social Media Management
- Execute daily posting across Instagram, TikTok, and other relevant platforms
- Develop and maintain the social content calendar
- Write engaging, on-brand captions and messaging
- Stay on top of trends and adapt content to maximize reach and engagement
Community Management
- Manage DMs and comments across social platforms
- Engage with followers to build relationships and brand loyalty
- Identify opportunities to deepen community engagement and conversation
Content Creation & Video Production
- Capture photo and video content for social media, marketing campaigns, and website use
- Edit video content for Instagram Reels, TikTok, and other platforms
- Produce content on a consistent basis, including in-office and on-location shoots
- Ensure all content aligns with brand aesthetic and campaign direction
Photoshoot + Content Styling
- Own styling coordination for all photoshoots in partnership with the CEO’s creative direction
- Select and organize product pulls for shoots, ensuring alignment with campaign needs and brand storytelling
- Manage ordering, tracking, and returns of all product used in shoots
- Support on-set needs to ensure styling execution aligns with brand vision
Influencer Relations
- Lead the planning and execution of influencer gifting initiatives to drive brand awareness and engagement
- Identify and build relationships with influencers who align with brand values, aesthetic, and target audience
- Manage end-to-end influencer campaigns including outreach, product coordination, shipping, tracking, and performance reporting
- Maintain and grow an organized influencer pipeline, ensuring consistent activation and follow-up
Reporting
- Track and report on social media performance, content engagement, and influencer activations
- Provide insights and recommendations to optimize content strategy and campaign performance
- Partner with the broader marketing team to align reporting with overall business goals
Copywriting
- Own all brand copywriting across email, SMS, website, social, and ad hoc marketing projects
- Ensure consistent brand voice across all channels while adapting messaging for performance and platform
- Collaborate with marketing leadership to translate campaign direction into clear, compelling copy
Content & Creative Coordination
- Partner with internal team and content creators to ensure assets align with campaign needs
- Brief content for shoots, email, and digital marketing use
- Support photoshoot planning and ensure content captured aligns with marketing objectives
- Work cross-functionally to align content across email, ecommerce, and social
Qualifications
- 2–4 years of experience in content creation, social media, or digital marketing
- Strong video editing skills (Reels, TikTok, short-form content)
- Experience with content tools such as Canva, CapCut, Adobe, or similar
- Strong understanding of social media platforms and trends
- Comfortable being hands-on with content capture and production
- Strong communication and organizational skills
- Creative, hands-on content producer who loves storytelling through video and imagery
- Strong writing and copywriting skills with an understanding of brand voice and an eye for proofreading and grammar
- Proactive self-starter who can move quickly and execute ideas
- Team player who thrives in a collaborative, fast-paced environment
Interested?
Email your resume to hello@crosbybymollieburch.com with the subject line "Content and Marketing Specialist".
