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# Parks and Recreation - Marketing Specialist
Salary
$45,153.96 - $72,185.38 Annually
Location
Decatur, AL
Job Type
Full-Time
Job Number
202600120
Department
Parks and Recreation Department
Opening Date
05/05/2026
Closing Date
5/19/2026 11:59 PM Central
- Description
- Benefits
- Questions
## Job Summary
The Marketing Specialist is responsible for promoting programs, facilities, events, and initiatives within the Parks and Recreation Department. This role focuses on increasing community engagement, driving participation, and enhancing the overall brand and visibility of the department across all platforms.
## Major Duties
Content and Social Media
- Manage and grow the departments social media platforms (Facebook, Instagram, etc.)
- Create and schedule engaging content (photos, videos, graphics, reels)
- Capture on-site content at events, parks, and facilities
- Respond to comments, messages, and community engagement
Marketing and Promotions
- Develop and execute marketing campaigns for programs, leagues, tournaments, and events
- Design promotional materials (flyers, brochures, digital ads, signage)
- Maintain consistent branding across all communications
- Promote seasonal offerings (summer camps, leagues, special events)
Website and Digital Presence
- Update and maintain the Parks and Recreation website
- Ensure program listings, events, and registrations are accurate and up-to-date
- Assist with SEO and online visibility improvements
Event Support
- Assist with planning and promoting department events and festivals
- Coordinate marketing timelines leading up to events
- Provide on-site support for major events (content capture, signage, promotion)
Community Engagement
- Build relationships with local businesses, sponsors, and community partners
- Help promote partnerships, sponsorship opportunities, and initiatives
- Support public communication efforts and community outreach
Analytics and Reporting
- Track performance of marketing campaigns and social media engagement
- Provide monthly reports on growth, reach, and program participation trends
- Use data to improve future campaigns and strategies
## Minimum Qualifications
- Bachelors degree in Marketing, Communications, Public Relations, or a related field. Relevant marketing experience may be substituted for the required education.
- Experience in social media management and content creation.
- Proficiency in design tools (Canva, Adobe Suite, etc.) and Microsoft Office products.
- Strong written and verbal communication skills.
- Ability to work evenings and weekends as needed for events.
- Passion for community engagement, recreation, and public service.
- Must possess valid drivers license and be able to reliably commute to City facilities.
- Knowledge of marketing principles, branding, and public communication strategies
- Knowledge of social media platforms and content trends
- Knowledge of digital design tools (e.g., Canva, Adobe Suite)
- Knowledge of website management and basic SEO practices
- Knowledge of marketing analytics and performance tracking.
- Skill in creating engaging content (graphics, photos, videos, and written posts)
- Skill in managing social media platforms and increasing audience engagement
- Skill in designing promotional materials and maintaining brand consistency
- Skill in planning and executing marketing campaigns and timelines
- Skill in communicating effectively with the public and internal stakeholders
Ability to manage multiple projects and meet deadlines in a fast-paced environment
- Ability to work independently and collaboratively across teams
- Ability to engage with the community in a professional and positive manner
- Ability to think creatively and develop innovative marketing strategies
- Ability to work flexible hours, including evenings and weekends for events
## Supplemental Information
Guidelines
- Guidelines include city and department policies and procedures. These guidelines are generally clear and specific but may require some interpretation in application.
Complexity/Scope of Work
The work consists of related administrative and customer service duties. Frequ
