Marketing Associate – Social Media & Email Marketing
Reports to: Brand Director
Employment Type: Full-time / Salary
Location: New York City
Hybrid work model
About Us:
SHED RAIN is a family-owned consumer products company specializing in the umbrella business and sells to major national retailers like Costco, Target, Fred Meyer, Nordstrom, and Macy’s. SHED RAIN is aggressively expanding its sales channels, product lines, eCommerce channels, and international business. The Marketing Associate will play a key role is executing and optimizing our social media marketing and DTC marketing strategies, with a focus on driving brand awareness, engagement, and sales across digital platforms. This role will report to the Brand Director and work closely with the Director of Ecomm + Digital Marketing and Chief Market Strategy Officer as well as an outside agency.
About This Role:
SHED RAIN is seeking a passionate, creative, and analytical Marketing Associate to maximize our growing SHED RAIN, GOGO and Brella Day brands. We have ambitious plans at SHED RAIN to build all of our brands and you will be responsible for bringing together all aspects of our marketing by supporting social media, influencer partnerships, email marketing initiatives, content creation, and asset organization. The ideal candidate is highly organized, culture aware, and has a passion for creating high quality marketing content.
Key Responsibilities:
- Content Creation:
- Pitch engaging social media content that aligns with platform trends, ensuring videos and stills are dynamic, on-brand, and optimized for each platform.
- Maintain brand consistency while adapting content for different audiences, and stay up-to-date with evolving social media trends to maximize engagement.
- Help brainstorm and implement new digital marketing and ad campaigns that elevate the brand and drive engagement.
- Gather and organize all assets needed for content creation.
- Social Media Management:
- Help manage day-to-day social media activities across all platforms (Instagram, Facebook, etc.).
- Develop and schedule creative, engaging content to maintain and grow brand presence.
- Engage with followers, respond to comments, and foster a sense of community across platforms.
- Track social media trends and insights, adapting strategies for content that resonates with the audience.
- Email Marketing Support:
- Assist in the creation, scheduling, and deployment of marketing emails, ensuring accuracy and brand consistency.
- Optimize email performance by conducting A/B tests on subject lines, content, and send times.
- Monitor key email metrics (open rates, click-through rates, conversions) and provide insights for improvement.
- Collaborate with design and content teams to develop compelling email assets.
- Stay up-to-date with email marketing best practices and industry trends to enhance campaign effectiveness.
Qualifications:
- Associate or Bachelor’s degree in Marketing, Communications, or a related field or experience.
- 1-3 years of experience in social media marketing, email marketing (experience in DTC is a plus). Please come prepared with one example of a viral piece of content you created and the strategy behind the creative.
- Skilled with top social media platforms, tools, and schedulers (Instagram, Facebook, CapCut, InShot, HeyOrca, Hootsuite, Later, etc.) and email marketing software (Klaviyo, Mailchimp, etc.)
- Ability to create shareable, relatable, on-trend, viral content (examples encouraged).
- Strong written and verbal communication skills.
- Creative mindset with attention to detail and the ability to adapt to trends.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Chronically online.
- Graphic design skills (Canva, Adobe Creative Suite, etc.).
- Not required but appreciated: familiarity with analytics tools (Google Analytics, Facebook Insights, etc.).
What We Offer:
- Competitive salary and benefits.
- Opportunities for professional growth and development.
- A collaborative and supportive work environment.
- Flexible work hours and the option for remote work.
· 401k plan with employer match.
· Health insurance (Cigna)- varies by plan but generally employer covers 85% of employee portion of premiums.
· Dental (Moda or Willamette)- varies by plan but generally employer covers 85% of employee portion of premiums.
· Vision (Superior Vision)- employer covers 85% of employee portion of premiums.
· Life insurance-100% covered by employer (benefit is 2x annual earnings up to $150,000).
· Long-term disability-100% covered by employer.
· Competitive paid time off plus 9 paid holidays.
· Discretionary bonuses.
If you're eager to contribute to the growth of an exciting brand in a space with a ton of opportunity and gain hands-on experience in digital marketing, we'd love to hear from you! Apply today and become part of a dynamic team dedicated to making an impact in the DTC and social media space.
- SHED RAIN is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
