President

King & Columbus Marketing Agency • Full-time • Remote (Columbia, SC, US) • 3w ago

President

King & Columbus Marketing Agency

This position is hybrid and should be based in Columbia, Charleston or Greenville.

Position Description: King & Columbus is a leading, full service marketing agency, focused on providing content and digital marketing solutions to a wide range of client verticals. The agency serves as the in-house digital agency for parent company, The Post and Courier, and also stands alone providing full agency-of-record to its direct client base. The President of King & Columbus serves as the chief executive for the agency, driving business development efforts and overseeing daily operations for K&C. This position has full oversight of the agency and its staff, but should place a continued focus on new business development and handling pitches for prospects and current clients alike. As a digital-focused agency, the President must demonstrate a strong understanding of digital and content marketing services and be kept up to date on latest trends in the marketplace.

This position has five direct reports, whom with the President form the leadership team for King & Columbus:

Director of Business Development
Director of Client Services
Director of Digital Marketing
Director of Media and Content
Creative Services Manager

Responsibilities:

Serve as the chief executive of the agency, providing leadership, management and strategic direction to agency staff.
Act as head of business development for the agency overseeing the full new client process: prospecting potential new clients, conducting discovery meetings / needs assessments, conducting the pitch and new client onboarding.
Combine client goals, objectives and needs with K&C’s suite of services and market data/trends to produce customized, effective marketing strategies for each client
Lead team in responding to RFPs and producing SOWs as requested or needed.
Manage King & Columbus budget, establishing revenue goals, managing expenses, and forecasting revenue and profitability projections.
Participate in ongoing client calls/meetings, leading meetings for strategic level clients.
Review client marketing campaigns and provide guidance for optimization and increased client ROI.
Utilize Hubspot CRM to manage business development pipeline, communication with current clients, and KPIs for all K&C staff positions.
Identify new opportunities and vendor relationships to increase the agency’s portfolio of solutions and to provide additional value to its clients
Maintain champion level knowledge in all facets of digital marketing and web development, with a priority placed on continual learning and monitoring latest trends.
Develop, implement and evaluate internal policies and processes within the agency.
Develop revenue growth strategies for King & Columbus’ content marketing arm, Content That Works.
Lead training on sales strategy and agency services to both K&C’s staff as well as The Post and Courier’s statewide media teams.
Serve as internal champion for agency services within Evening Post Publishing’s revenue leadership team.
Recruitment, hiring and onboarding of new staff with support of Human Resources
Participate in The Post and Courier’s revenue leaders and department managers meetings.
Other duties as assigned by Chief Revenue Officer.

Requirements, minimum education level, and experience:

Bachelor’s Degree in marketing, communications or similar field required. MBA preferred.
Minimum of six years of agency, marketing or sales experience required with 4+ years digital marketing experience required.
Previous agency experience required.
4+ years of management experience required.
Demonstrated experience in development of marketing campaigns and business-to-business marketing.
Strategic planning and analysis experience.

This is a hybrid position, but the chosen candidate must reside in South Carolina, preferably in the Charleston, Columbia or Greenville areas.

Benefits: