Position Overview
The Junior Assistant Brand Manager is responsible for supporting the development and execution of brand strategies, marketing initiatives, product innovation, and omnichannel marketing activities across the Company’s portfolio of brands. This role supports both B2B and B2C marketing efforts across retail, foodservice, ingredient, direct-to-consumer, and eCommerce channels while partnering cross-functionally to support brand growth and business objectives.
The Junior Assistant Brand Manager collaborates with Sales, Operations, Quality Assurance, and external partners to support integrated marketing initiatives, digital commerce strategies, business analysis, product launches, and customer engagement activities. This role requires strong analytical, organizational, communication, and project management skills, along with the ability to manage multiple priorities in a fast-paced environment.
Essential Duties & Responsibilities
- Support the development and execution of brand strategies and integrated marketing initiatives across multiple brands
- Assist with digital, social media, retail, experiential, and omnichannel marketing programs
- Support direct-to-consumer, Amazon, Walmart Marketplace, and related eCommerce initiatives including content optimization and digital merchandising
- Monitor digital and eCommerce performance metrics and assist with reporting and analysis
- Analyze market trends, category performance, consumer insights, and competitive activity using Circana and related data sources
- Support product innovation initiatives, go-to-market strategies, and new product launch activities
- Assist with packaging development and coordinate with Quality Assurance and regulatory teams to support compliance requirements
- Develop sales materials, presentations, and customer-facing marketing support tools for Retail, Foodservice, and Ingredient channels
- Partner with Sales teams, retailers, distributors, and external partners to support brand visibility and customer growth initiatives
- Track marketing campaign performance, sales trends, and key performance indicators to support business recommendations
- Coordinate cross-functional projects involving Marketing, Sales, Operations, and Quality Assurance teams
- Assist with budget tracking, project timelines, and marketing initiative execution
- Support communication and collaboration between internal teams and external partners
- Perform additional duties as assigned
Qualifications
Required
- Bachelor’s degree in Marketing, Business, or related field
- Minimum of 2 years of experience in brand management, marketing, or related functions
- Strong analytical, organizational, and project management skills
- Excellent verbal, written, and presentation communication skills
- Proficiency in Microsoft Office Suite including Excel and PowerPoint
- Ability to manage multiple priorities in a fast-paced environment
Preferred
- Experience within consumer packaged goods, food and beverage, retail, manufacturing, or distribution environments
- Experience with Circana (IRI/Nielsen) or related market analytics platforms
- Experience supporting direct-to-consumer and eCommerce platforms including Amazon and Walmart Marketplace
- Experience with omnichannel marketing initiatives and digital commerce strategies
- Experience leveraging consumer insights and feedback to support brand strategies
Skills & Competencies
- Strong brand management and marketing support capabilities
- Strong analytical and problem-solving abilities
- Ability to analyze data and translate insights into actionable recommendations
- Strong organizational and project coordination skills
- Ability to collaborate effectively across departments and external partners
- Strong communication and presentation skills
- High level of professionalism, accountability, and adaptability
- Ability to manage multiple deadlines and shifting priorities
- Continuous improvement mindset with willingness to learn and adapt
Benefits
- 401(k) Profit Share Plan
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life and Disability Insurance
- Paid Time Off
