Content Marketing CoordinatorAbout UsThe Sleep Code is a luxury ecommerce destination devoted to sleep and nightly rituals. After thoughtfully curating a collection of products designed to enhance your wind-down and wake-up routines, we created our own namesake line of sleepwear.
We believe sleep deserves the same attention as every other part of wellness. From calming candles and restorative bath soaks to elevated sleepwear and thoughtfully designed essentials, every product is chosen to make rest feel intentional.
About the RoleWe're looking for a creative, highly organized Content Marketing Coordinator to own The Sleep Code's content marketing efforts across social media, email, and our website.
This role is ideal for someone who loves storytelling, has a strong eye for aesthetics, enjoys creating content, and understands how great content drives brand awareness, community, and ecommerce growth.
Reporting to the Marketing & Ecommerce Consultant, you'll lead day-to-day content planning and execution while supporting broader marketing initiatives, campaigns, partnerships, and photoshoots.
If you're equal parts creative and strategic—and excited about helping grow an emerging luxury lifestyle brand—we'd love to meet you.
ResponsibilitiesContent Marketing- Own The Sleep Code's content calendar across Instagram, TikTok, email, and website content.
- Plan, create, and publish engaging content that reflects the brand's elevated aesthetic and voice.
- Capture and edit short-form video content for Reels and TikTok, with a focus on lifestyle storytelling and product education.
- Write compelling copy across social media, email campaigns, website content, and marketing initiatives.
- Develop seasonal content concepts that support launches, campaigns, promotions, and brand storytelling.
- Stay ahead of emerging content trends while identifying opportunities that feel authentic to the brand.
Social Media- Manage day-to-day publishing across Instagram and TikTok.
- Grow The Sleep Code's organic social presence through consistent, high-quality content.
- Engage with creators, customers, and complementary brands to foster community.
- Monitor performance and provide insights on content effectiveness and growth opportunities.
Email Marketing- Build and schedule email campaigns in Klaviyo.
- Write engaging, conversion-focused email copy that reflects the brand voice.
- Refresh automated email flows with seasonal creative and messaging.
- Collaborate with merchandising to feature relevant products and collections.
Website Content- Update homepage content to support product launches, campaigns, and seasonal merchandising.
- Write homepage headlines, collection descriptions, and supporting website copy.
- Ensure website content remains fresh, inspiring, and aligned with the overall marketing calendar.
Marketing Support- Coordinate influencer gifting and partnership outreach.
- Develop influencer briefs and assist with campaign execution.
- Serve as the primary marketing contact for our digital advertising agency, ensuring they have the creative assets and messaging needed to support campaigns.
- Assist with planning and coordinating lifestyle and ecommerce photoshoots, including creative concepts, logistics, and on-set support.
- Conduct ongoing research into industry trends, AI tools, content marketing best practices, and competitive activity.
Qualifications- 1–3 years of experience in content marketing, social media, digital marketing, or a related role.
- Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
- Exceptional writing and copywriting skills with the ability to adapt to an established brand voice.
- Experience creating content for Instagram and TikTok, particularly short-form video.
- Strong understanding of social media strategy, content planning, and organic audience growth.
- Experience with email marketing platforms; Klaviyo experience is strongly preferred.
- Shopify experience is required.
- Experience with Canva, CapCut, Adobe Creative Suite, or similar creative tools.
- Highly organized with strong project management skills and the ability to manage multiple priorities simultaneously.
- Analytical mindset with experience using performance data to inform future content.
- Self-starter who thrives in a collaborative, fast-moving environment.
