Marketing Manager

NEURA Robotics • Full-time • Detroit, MI, US • 2w ago

Your Tasks

Develop and execute US marketing strategies aligned with business objectives and global marketing initiatives.
Build brand awareness through strong corporate and product messaging, positioning, and value propositions for US and global audiences.
Plan, create, execute, maintain, and measure B2B marketing campaigns across multiple channels, including website, digital marketing, online events, industry publications, PR, social media, and customer communications.
Create demand throughout the customer journey through targeted content such as white papers, case studies, videos, use cases, how-to guides, competitive comparisons, and ROI-focused materials.
Develop and maintain high-quality marketing materials including presentations, brochures, sales enablement tools, website content, newsletters, and other online/offline communications.
Create and refine content from the perspective of target audiences to ensure clear, relevant, and impactful messaging.
Support sales initiatives through lead generation campaigns, customer engagement programs, and marketing resources.
Provide hands on support for US trade show and industry event activities, including event selection, planning, booth coordination, vendor management, marketing materials, logistics, product demonstrations, lead capture, and post-event follow-up.
Build and maintain relationships with industry associations, publications, technology groups, and relevant market influencers.
Monitor market trends, customer needs, competitors, and industry developments to identify opportunities and strengthen market positioning.
Ensure consistent brand messaging, quality standards, and alignment with corporate guidelines across all marketing activities.

What Can We Look Forward To

You have a holistic view and knowledge of marketing strategy, planning and execution, business and product strategy, and processes with the ability to help shape and influence the long-term vision and strategy for the product portfolio based on a deep understanding of customer needs
You bring at least 3 years of relevant professional experience in the field of marketing and a very good understanding of digital and traditional marketing concepts
You are an active team player and can communicate at eye level with all departments, often reaching out to our tech team to get all relevant information
Excellent communication and negotiation skills
Ability to adapt to a rapidly changing environment.
The drive to independently familiarize yourself with new topics and develop things from scratch
The will to make NEURA Robotics the leading brand in the field of robotics

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