The Catering Sales Manager serves as a key representative of Four Points by Sheraton San Diego, driving catering and event revenue while delivering warm, efficient, and memorable guest experiences across more than 14,000 square feet of flexible meeting and event space. This role focuses on building strong client relationships, generating new business, and coordinating successful events that reflect the property’s service standards and commitment to comfortable, dependable hospitality.
Through proactive sales efforts, thoughtful event planning, and close collaboration with hotel departments, the Catering Sales Manager supports profitable growth, strengthens the hotel’s reputation in the San Diego market, and encourages repeat business and long-term partnerships.
Essential Responsibilities
Sales and Business Development
o Develop and execute sales strategies to identify and secure new catering business opportunities from corporate, social, and other segments.
o Conduct sales calls, site tours, and presentations to prospective clients to showcase the hotel’s catering capabilities and facilities.
o Build and maintain strong relationships with local businesses, event planners, and other key stakeholders to drive repeat and referral business.
o Prepare detailed and customized catering proposals and contracts, ensuring competitive and profitable pricing.
Client Relationship Management
o Serve as the primary liaison between clients and the hotel, ensuring clear communication and a seamless planning process.
o Conduct thorough needs assessments with clients to understand their vision, preferences, and budget constraints for events.
o Provide exceptional service throughout the client journey, from initial inquiry to post-event follow-up, to ensure satisfaction and loyalty.
Event Planning and Coordination
o Collaborate with clients to design tailored event experiences, including menu selection, décor, and audiovisual requirements.
o Work closely with the culinary team, banquet staff, and other departments to coordinate all aspects of event execution.
o Oversee event logistics, including setup, execution, and breakdown, ensuring all client specifications are met and events run smoothly.
Operational and Financial Management
o Aid in managing the catering sales budget, including forecasting revenue, controlling costs, and maximizing profitability.
o Ensure compliance with health and safety regulations, food safety standards, and hotel policies.
Marketing and Promotion
o Assist and provide feedback in development and implement marketing initiatives to promote the hotel’s catering services, including digital campaigns, social media, and participation in local events.
o Represent the hotel at trade shows, bridal fairs, and networking events to generate leads and enhance brand visibility.
Team Leadership and Development
o Provide guidance and training to junior sales staff, Convention Services Manager, banquet teams and event coordinators, fostering a collaborative and high-performance team environment.
o Stay informed about industry trends and best practices, sharing insights with the team to continuously improve service delivery.
Inventory Management
- Assist with tracking catering equipment and supply usage related to events
- Communicate upcoming event needs to the appropriate department to support proper stock levels
- Follow established procedures for storage and basic care of catering equipment and materials
Post-Event Space Management
- Coordinate post-event breakdown and room reset with operations teams
- Communicate cleaning and restoration needs to housekeeping and maintenance as appropriate
- Report any post-event issues or damages to leadership for follow-up
Skills and Competencies:
- Strong sales and negotiation skills with the ability to meet or exceed assigned goals
- Excellent organizational and multitasking abilities to manage multiple events and priorities
- Effective communication and interpersonal skills to build client relationships and collaborate with internal teams
- Problem-solving skills to support client needs and assist in successful event execution
- Strong attention to detail with a focus on service quality and client satisfaction
Qualifications:
- Bachelor’s degree in hospitality management, business administration, or a related field preferred.
- Minimum of 3-5 years of experience in catering sales, event planning, or a similar role within a hotel or hospitality environment.
- Proficiency in sales and CRM software; knowledge of hotel property management systems is a plus.
- Relevant certifications in hospitality or event planning are advantageous.
The Catering Sales Manager is essential to the hotel’s success in the competitive events market, ensuring that every event reflects the hotel’s commitment to excellence and contributes to its reputation as a premier destination for memorable experiences.
Additional Duties
- Perform other duties as assigned to support the overall success of the sales department and the hotel.
- Stay updated on industry trends and best practices to continuously improve sales processes and performance.
- Participate in sales training and development programs to enhance skills and knowledge.
To perform the job successfully, an individual should at minimum demonstrate the following;
Sales, Problem Solving, Organization, Communication, Ethics, Dependability, Adaptability, Professionalism, Quality, Judgement, Reasoning, Computer and Software Skills.
Qualifications
The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Skills and Competencies
Communication Skills: Excellent verbal and written communication skills are crucial for interacting with clients, sales teams, and other departments.
Sales and Negotiation Skills: Ability to close deals and negotiate favorable terms.
Organizational Skills: Strong ability to manage multiple tasks, prioritize, and meet deadlines.
Technical Proficiency: Familiarity with CRM software, CITY, Social Tables, CVENT, Microsoft Office Suite (Word, Excel, PowerPoint), and other sales support tools.
Problem-Solving Abilities: Ability to handle unexpected issues and find effective solutions quickly.
Attention to Detail: Ensuring accuracy in order processing, data entry, and other administrative tasks.
Customer Service Orientation: A strong focus on providing excellent service to clients and supporting the sales team.
Team Collaboration: Ability to work well within a team environment and coordinate activities across different departments.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The employee must frequently lift and/or move up to 15 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include Close vision, Distance vision and Ability to adjust focus. While performing the duties of this Job, the employee is regularly required to talk or hear. The employee is frequently required to stand; sit; use hands and fingers, handle, feel and reach with hands and arms. Driving for sales meetings.
Pay: $70,304.00 per year
Benefits:
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
