Overview
TrailerFunnel is looking for an experienced Google & Facebook Ads Specialist with experience in SEO to join our digital marketing team.
This position will be responsible for managing and optimizing paid advertising campaigns across Google Ads and Meta/Facebook, while also understanding how SEO, website content, landing pages, and conversion optimization impact overall marketing performance.
We are seeking a dynamic and results-driven specialist to work with our team and our digital advertising efforts across major platforms. In this role, you will develop, execute, and optimize paid marketing campaigns that drive measurable growth and engagement. Your expertise in performance marketing, media buying, and analytics will empower our brand to reach targeted audiences effectively while maximizing return on investment. This paid position offers an exciting opportunity to shape innovative marketing strategies in a fast-paced environment committed to data-driven decision making and continuous improvement.
Duties
Google Ads
- Create, manage, and optimize Google Ads campaigns
- Manage Search, Performance Max, Display, Remarketing, and Shopping campaigns
- Conduct keyword research and develop keyword strategies
- Build and manage negative keyword lists
- Write and test ad copy
- Monitor search terms, impressions, clicks, conversions, CPC, CPA, and ROAS
- Analyze campaign performance and make ongoing adjustments
- Identify opportunities to improve campaign quality and budget allocation
- Troubleshoot Google Ads tracking, conversion, policy, and performance issues
- Monitor Google Merchant Center and product feeds when applicable
Facebook / Meta Ads
- Create, manage, and optimize Facebook and Instagram advertising campaigns
- Develop campaigns for lead generation, website traffic, remarketing, and conversions
- Create and test ad copy, audiences, and creative concepts
- Monitor campaign performance and lead quality
- Manage Meta Pixel and conversion tracking
- Analyze audience and campaign data to improve results
- Stay current with Meta advertising changes and best practices
Analytics & Reporting
- Monitor campaign and website performance
- Analyze Google Analytics and Google Search Console data
- Track leads, phone calls, form submissions, and other conversions
- Prepare performance reports for clients
- Identify trends and provide actionable recommendations
- Use data to determine what is working and where improvements are needed
Client & Team Support
- Participate in client strategy and account review meetings
- Communicate campaign performance and recommendations clearly
- Review client websites and identify marketing opportunities
- Work with internal team members on websites, SEO, content, and advertising
- Maintain accurate documentation of campaign changes and strategies
- Stay current with Google, Meta, SEO, analytics, and digital marketing changes
Qualifications
- Proven experience managing PPC (pay-per-click) campaigns on Google Ads (Google AdWords), Microsoft Ads (formerly Bing Ads), Facebook Advertising, and Twitter Ads.
- Strong understanding of SEM (Search Engine Marketing), paid search marketing, social media advertising, and media performance analytics.
- Proficiency in web analytics reporting tools such as Google Analytics, Google Tag Manager, and other SEO tools for tracking campaign success.
- Skilled in keyword research techniques and tools to identify high-value keywords for targeted advertising efforts.
- Experience managing budgets in a search marketing role with a focus on ROI optimization.
- Knowledge of digital marketing strategies including SEO (Search Engine Optimization), conversion optimization, affiliate marketing, and media planning.
- Ability to analyze large datasets using spreadsheets with pivot tables for insights that inform decision making.
- Excellent communication skills with the ability to present complex data clearly; strong organizational skills for managing multiple campaigns simultaneously.
Preferred:
- Google Ads certification
- Meta Blueprint certification
- Experience with Google Merchant Center
- Experience with conversion tracking and Google Tag Manager
- Experience with lead-generation campaigns
- Experience with e-commerce or product advertising
- Experience with local SEO
- Experience working with WordPress or other website platforms
- Experience in the automotive, trailer, equipment, or dealership industries
- Agency experience managing multiple client accounts
What We're Looking For
We are looking for someone who can think beyond simply turning ads on and off.
The right candidate should be able to look at an account and answer questions such as:
- Why isn't this campaign spending its budget?
- Why have impressions or conversions decreased?
- Are we targeting the right searches and audiences?
- Are the landing pages converting?
- Is the website properly optimized for the traffic we're sending?
- Are there SEO opportunities that could improve overall traffic?
- Is conversion tracking working correctly?
- Where should the budget be allocated?
- What changes should we test next?
You should be comfortable taking ownership of an account, identifying problems, researching solutions, and making recommendations rather than waiting to be told what to do.
Skills & Attributes
- Analytical and data-driven
- Strong attention to detail
- Self-motivated and proactive
- Strong understanding of digital marketing
- Excellent research skills
- Strong written communication
- Organized and able to manage multiple accounts
- Comfortable working independently
- Willing to continuously learn and adapt
- Able to explain technical marketing concepts in terms clients can understand
Why Join TrailerFunnel?
You'll have the opportunity to work across multiple areas of digital marketing rather than being limited to a single channel. You'll gain experience working with Google Ads, Meta Ads, SEO, websites, analytics, landing pages, content, and conversion optimization across a variety of client accounts.
This is a hands-on position for someone who wants to develop into a well-rounded digital marketing professional.
Pay: From $45,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Health savings account
- Paid time off
- Vision insurance
Work Location: In person
