General Manager

We Whiten Texas • Full-time • Vineyard, UT, US • $100k - $150k / year • 2d ago

General Manager — Sales & Business Operator

We Whiten
Full-Time | On-Site | $100,000–$150,000+ Total Compensation Potential

You've Run a Gym. Now Run a Business.

You've spent years running gyms.
You've managed teams.
You've sold memberships.
You've chased numbers.
You've handled payroll.
You've dealt with customers.
You've lived inside KPIs.

You know the difference between being busy and producing revenue.

Now take those skills and run a business where your compensation is directly tied to the results you create.

This is not a traditional spa manager position.

It's a sales-driven operator role.

You don't need a beauty background.
You need to know how to sell, close, lead, and produce.

The Opportunity

Think of it as running your own business without putting your own capital at risk.

We provide the:

Studio
Brand
Marketing
Clients
Products
Systems
Training
Support

You make it perform.

We're looking for someone who sees an empty appointment book and thinks:

“How do I fill it?”

Someone who sees a missed sales target and thinks:

“What needs to change?”

Someone who hears an objection and doesn't fold.

You solve it.

Someone who hears “I need to think about it” and knows that's usually not the real objection.

You find the real objection.

That's the person we want.

You Are the GM. You Are Also the Closer.

This is not a management job where you sit in an office while someone else sells.

You sell.

Approximately 80% of your role is personal production and 20% is leading 1–2 people who support the studio.

You will personally:

Close whitening treatments
Sell memberships
Sell upgrades
Sell retail
Present financing options
Handle objections
Follow up with leads
Recover canceled appointments
Re-engage past customers
Ask for the sale
Drive repeat business

If you've sold gym memberships, personal training, cars, high-ticket services, or anything else where you had to earn the commission, you understand.

We don't need someone who can talk about sales.

We need someone who can close.

You Own the Number

You'll know exactly where you stand.

Revenue.
Conversion.
Average client value.
Memberships.
Lead follow-up.
Retail.
Repeat business.
Studio performance.

The scoreboard doesn't lie.

When you're ahead, great.

When you're behind, figure it out.

We don't want:

“Leads were bad.”

“The customers weren't buying.”

“Pricing is too high.”

“The economy is slow.”

We want:

“Here's the problem. Here's the plan. Here's what I'm doing about it.”

That's ownership.

80% Producer. 20% Leader.

You're a player-coach.

Your primary responsibility is producing revenue yourself.

The other 20% is making the people around you better.

You'll:

Set expectations
Track performance
Coach sales
Hold people accountable
Help close opportunities
Maintain high standards
Make sure the studio runs properly

You're not managing a giant organization.

You're leading 1–2 people while personally carrying the majority of the production.

Lead from the front.

You Don't Need Beauty Experience

We'll teach you the whitening business.

What we can't teach you as easily is 10 years of learning how to sell, lead, and operate.

We're especially interested in candidates coming from:

Gym General Manager
Fitness Director
Club Manager
Membership Director
Personal Training Director
Sales Manager
Area Manager
Multi-unit fitness operator

If you've spent years in fitness and know how to turn leads into members, members into revenue, and revenue into a profitable location, we want to talk.

Compensation

$100,000–$150,000+ Total Compensation Potential

This is intentionally a performance-heavy compensation structure.

Approximately:

30–40% Base Compensation
60–70% Performance-Based Compensation

You produce more.

You earn more.

And there's another level.

Profit Share

Once you've established yourself in the role and proven you can consistently sell, operate, lead, and grow a profitable studio, you'll have the opportunity to participate in a [X%] profit-share bonus tied to studio profitability.

This isn't something you get because you have the title.

You earn it.

First, prove you can sell.

Then prove you can operate.

Then prove you can grow.

Then participate in the profits you help create.

That's the difference between having a GM job and becoming an operator.

You get the upside of running a business without having to put your own capital at risk.

Who We Want

We're looking for someone who: