Social Media Content Creator and Growth Specialist
(Part-Time or Agency Partner):
Ashley Jensen & Associates Real Estate Team
@autahhome
Ashley Jensen & Associates, a team of seven real estate agents in Utah, is looking for a social media expert or a small marketing agency to manage and grow our online presence. Our goal is to be the first real estate group people find when they search in Utah, Wasatch, and Salt Lake Counties, whether on Google, social media, or AI platforms like ChatGPT, Gemini, and Claude. We're open to an individual contractor or a boutique agency that takes on clients of our size.
What this role is really about
- Growing our Instagram following. This is the top priority. You'll take the initiative to build a steady, engaged audience through strong content, cross-promotions, collaborations, and giveaways with local businesses, and you'll show us the growth.
- AI expertise. We need someone who is an expert in, and very familiar with, AI platforms (ChatGPT, Gemini, Claude) and how they find, describe, and recommend local businesses. You'll help us build the kind of presence that makes us the first realtors these tools suggest in our area.
- Content that shows off our listings and our brand. Daily, polished, creative posts on Instagram and Facebook.
Key responsibilities
- Instagram growth: Plan and run growth campaigns, including local business cross-promotions, collaborations, and giveaways. Track follower growth and adjust what you do based on the results.
- AI search visibility: Build and carry out a strategy to raise our visibility across AI platforms and search in Utah, Wasatch, and Salt Lake Counties.
- Daily posting: Publish multiple posts per day across Facebook and Instagram, including feed posts, Reels, and Stories.
- Content production and editing: Shoot high-quality vertical video (iPhone or DSLR) and photos of active listings, staged homes, open houses, neighborhood tours, and team moments. Edit engaging Reels with crisp transitions, clear audio, color correction, and dynamic captions.
- Content strategy and scheduling: Plan and run a monthly content calendar that balances property showcases, buyer and seller education, local community highlights and events, and brand lifestyle. Include creative, artistic content such as architectural details, historical features, and fun home features.
- Listing judgment: Use discretion and a polished, professional voice to decide what to highlight so each listing shows at its best.
- On-camera support: Ghostwrite short video scripts or talking points for team members, and co-host or prompt agents during property walkthroughs and Q&A sessions.
- Agent collaboration: Work with our seven agents and help them share our content on their personal pages.
- Community engagement: Manage incoming DMs and comments to build relationships with prospective buyers, sellers, local businesses, and out-of-state relocators.
- Food and Care Coalition: Manage Instagram and Facebook posts for the Food and Care Coalition, where Ashley Jensen serves as board president. The coalition's marketing contact will supply most of the content, and you'll handle formatting, scheduling, and posting.
- Analytics: Track reach, engagement, follower growth, and lead conversion, and report on what's working.
Qualifications and skills
- Experience: 2–3+ years managing brand social channels or creating short-form vertical video (portfolio required), with a proven record of growing Instagram followings. A real estate, interior design, or lifestyle background is a major plus.
- AI expertise: Demonstrated, hands-on experience with ChatGPT, Gemini, and Claude, and with AI search visibility (sometimes called generative engine optimization).
- Technical skills: Fluency in CapCut, Adobe Premiere, Canva, Instagram's native tools, and scheduling platforms (e.g., Later, Metricool).
- Visual eye: Strong grasp of framing, lighting, home staging aesthetics, and current design trends.
- Local knowledge: Familiarity with neighborhoods across Utah, Wasatch, and Salt Lake Counties (Provo, Lehi, Alpine, Heber, etc.).
- Reliability and transportation: Reliable transportation to reach property locations across these counties for shoots.
- Compliance: Working knowledge of Fair Housing and real estate advertising rules, or willingness to learn them quickly.
Compensation
$2,500 per month, flat. Agencies are welcome to propose how they'd deliver the scope for this budget.
How to apply
Send a short introduction, your Instagram growth results (with numbers where you can), and direct links (Google Drive, Instagram handle, etc.) to 3–5 short-form vertical videos you shot and edited yourself. Also describe your experience. Can be sent through a message in Indeed or to our email emily@autahhome.com.
Pay: $2,500.00 per month
Work Location: Hybrid remote in Provo, UT 84604
