We are seeking a dynamic and energetic Marketing & Recruiting Coordinator to join our innovative team. In this role, you will be the driving force behind executing multichannel marketing strategies and supporting our talent acquisition efforts. Your enthusiasm and organizational skills will help amplify our brand presence, engage target audiences, and attract top talent. This paid position offers a fantastic opportunity to develop your marketing expertise while making a meaningful impact on our organization’s growth and culture.
Marketing & Branding
- Develop and manage integrated marketing campaigns across digital platforms, including social media advertising campaigns, email marketing, print advertising, and demand generation marketing initiatives.
- Coordinate and execute social media marketing strategies using platforms such as Facebook Advertising and other social channels to increase brand awareness and engagement.
- Implement marketing automation tools to streamline campaigns, nurture leads, and improve overall marketing efficiency.
- Manage content creation, including content writing for blogs, newsletters, website updates, and promotional materials aligned with content marketing best practices.
- Analyze web analytics reporting using tools like Google Analytics and Google AdWords to measure campaign performance and inform data-driven decision making.
- Collaborate cross-functionally with product management, sales teams, and external agencies to ensure cohesive messaging and branding consistency.
- Lead marketing project management tasks such as budgeting, scheduling, and resource allocation to ensure timely delivery of initiatives.
- Support recruiting activities by promoting employer branding through targeted advertising sales efforts and coordinating outreach strategies to attract diverse candidates.
Driver recruiting
This half of the role keeps a steady pipeline of qualified CDL drivers and owner-operators.
- Write and post driver job ads on Indeed, Facebook, CDL job boards and local channels; track which sources produce hires.
- Answer applicant calls, texts and emails quickly, ideally the same day.
- Pre-screen applicants against company hiring standards: CDL class and endorsements, years of experience, MVR history, equipment experience and home-time fit.
- Run a driver referral program and track referral payouts.
- Recruit for non-driving roles (dispatch, shop, office) as needed.
Pre-employment evaluation and processing
The role is responsible for evaluating and processing applicants up to the point of hire or lease. Orientation, ongoing file maintenance and post-hire employment matters belong to other departments.
Company / Lease Drivers (49 CFR 391.51)
- Collect and review the employment application.
- Collect applicant data from varies sources to ensure a qualified applicant.
- Qualified applicants will be forwarded to the hiring committee for further processing.
Authority and program ownership
The role is accountable for results and has the authority to get them.
- Manages the marketing and recruiting budget.
- Selects and manages vendors: job boards, an applicant tracking system, printers, sign shops, web and social media services.
- Sets the recruiting plan with leadership based on open seats and growth plans.
- Reports monthly to leadership on applicants, hires, cost per hire, source of hire, time to hire, 90-day turnover and open trucks.
Join us as a Marketing & Recruiting Coordinator if you're passionate about crafting compelling stories that elevate brands while actively supporting talent acquisition efforts! This is your chance to thrive in a fast-paced environment where your creativity meets strategic impact—help us shape the future of our organization!
Pay: $50,000.00 - $60,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person