Company Overview
Embrace the thrill of winter and step outside of the norm and into an outdoor opportunity you’ll cherish forever. Here at Sierra-at-Tahoe, we pride ourselves on our welcoming and inclusive work atmosphere that keeps the stoke high for our guests and employees alike all season long. If you’re looking for a full career switch centrally stationed in the beautiful Sierra Nevada, you just found it.
Summary
Sierra-at-Tahoe is looking for a creative and organized marketer with strong storytelling, copywriting and design skills to help bring the Sierra voice to life across digital, social and guest communication channels. This role blends content production with brand execution, turning the resort’s strategic direction into compelling messaging, social content, collateral and campaigns.
This dynamic role owns Sierra’s social media presence, oversees content needs, creates mid-level graphic design assets, supports PR and maintains the tone and visual consistency of the brand. You’d collaborate with a tight-knit marketing team that includes digital, events, group sales and content roles, all working together to deliver unforgettable guest experiences. You will manage the resort’s Snow Reporters and Content Coordinator. If this sounds like your ideal blend of creativity and high-energy resort life, we’d love for you to apply!
Duties and Responsibilities are (but not limited to):
Brand + Messaging
- Translate the resort’s brand strategy and tone into clear, engaging content and campaigns
- Develop messaging frameworks for products, events, pass sales and resort initiatives
- Write copy across social, ads, email, website updates, press materials and guest communications
- Maintain brand consistency and update brand templates and creative assets
- Manage two Snow Reporters, ensuring timely and accurate daily snow reports and guest communications
Content Creation + Creative Direction
- Manage Content Coordinator, assigning and approving content created
- Develop and manage the content calendar for marketing and guest communications
- Concept and direct photo and video shoots, working with athletes, contractors and internal staff
- Serve as primary in-house designer for social graphics, ads, posters and creative materials
- Manage creative templates, brand asset libraries and visual guidelines
Social Media
- Own daily posting and monitoring across Instagram, Facebook, X, TikTok and more
- Write captions, schedule posts and maintain platform-specific best practices
- Monitor comments, messages and trends to maintain community engagement
- Track analytics and prepare monthly performance reports with insights
- Partner with the Content Coordinator for content capture and fast-turnaround needs
Public Relations + Communications Support
- In collaboration with the Director of Sales and Marketing, draft press releases, media advisories, talking points and reactive statements
- Support inbound media inquiries and coordinate assets such as photos, b-roll and information
- Plan and oversee the execution of media and influencer visits
- Maintain press kits, templates and media-ready content
- Draft initial crisis communications messaging for review by leadership
Athlete Team Oversight
- Provide direction and expectations for the Sierra Athlete Program
- Develop content plans, deliverable, and story concepts with athlete partners
- Review athlete content for quality, brand alignment and creative fit
- Collaborate with the Content Coordinator on scheduling and logistics
Other Duties
- Assist with marketing promotions, sales efforts and creative needs across the resort and occasionally in town / in the Bay Area
- Support collateral, signage and template design as needed
- Participate in on-mountain shoots and storytelling moments
- Project management via Wrike or similar tools
IDEAL CANDIDATE
- Expert / advanced skier or snowboarder
- Strong copywriting and storytelling skills
- Creative eye with the ability to concept and direct visual content
- Mid-level graphic design ability using Adobe Creative Suite
- Experience managing social media channels and content strategy
- Ability to provide clear and actionable creative direction
- Excellent communication and project management skills
- High attention to detail and ability to juggle multiple priorities
- Comfortable working independently while aligning with brand strategy
- Familiarity with the ski or outdoor industry a plus
- Strong interpersonal skills and ability to work cross-functionally
- Experience managing a budget
BONUS IF YOU…
- Have strong photography or video skills
- Have experience with athlete or ambassador programs
Call-To-Action
- For a full job description & to apply, visit: www. sierraattahoe.com/employment
Pay: From $1,352.00 per week
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
