Job Overview
We are seeking a dynamic and creative *Social Media Coordinator* to join our small business group. This role is essential in developing and executing engaging social media strategies across various platforms to enhance our brand visibility, foster deep community engagement, and drive online marketing performance. The ideal candidate will possess a strong understanding of digital marketing, content creation, and social media analytics, with the ability to manage multiple campaigns simultaneously. This position offers an exciting opportunity to influence brand perception and grow our online presence through innovative content and strategic communication.
Duties
- Develop, implement, and manage comprehensive social media marketing strategies across platforms such as Facebook, Instagram and others.
- Create compelling social media content including graphics, videos, photography, and written posts aligned with branding guidelines.
- Utilize media editing tools like Adobe Creative Suite (Photoshop, Illustrator) and video editing software to produce high-quality visual content.
- Monitor social media channels for scheduling posts, engagement tracking, and performance analytics.
- Manage paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and engagement.
- Analyze digital marketing performance using Google Analytics, web analytics tools, and social media analytics to measure campaign effectiveness.
- Engage with followers through social media communication, relationship management, and community building efforts.
- Coordinate with management to ensure consistent messaging and branding across all channels.
- Conduct keyword research for content optimization and support E-commerce initiatives through targeted social media campaigns.
- Proofread all content for accuracy, clarity, and brand consistency before publishing.
- Schedule public engagement through trade shows and high visibility events for retail stores in the business group
- Stay updated on the latest trends in digital marketing performance monitoring, social media platforms features, and media performance analytics.
Requirements
- Proven experience in social media management or digital marketing roles with a strong portfolio of successful campaigns.
- Proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, video editing tools, and media editing software.
- Experience with Facebook Advertising and other paid social media campaigns.
- Strong understanding of SEO principles, web analytics (Google Analytics), keyword research, and marketing online analytics.
- Excellent content creation skills including writing engaging posts, graphic design, photography, and video production.
- Knowledge of social media platforms’ algorithms, best practices in content marketing, branding strategies, and relationship management techniques.
- Ability to analyze data from various sources to assess campaign performance using social media analytics tools.
- Exceptional proofreading skills with attention to detail in all communications.
- Strong organizational skills with the ability to manage multiple projects under tight deadlines.
- Excellent verbal and written communication skills and the ability to work independently with accountability
While this job begins at $25 per hour, there is room for performance based bonuses and excellent opportunity for advancement in the future.
This role is perfect for a passionate digital marketer eager to leverage creative talents within a collaborative environment while making a measurable impact on brand growth through innovative social media strategies.
Pay: From $25.00 per hour
Expected hours: 40.0 per week
Benefits:
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Professional development assistance
Work Location: In person
