OverviewMicrosoft's Azure Data engineering team is leading the transformation of analytics in the world of data with products like databases, data integration, big data analytics, messaging & real-time analytics, and business intelligence. The products our portfolio include Microsoft Fabric, Azure SQL DB, Azure Cosmos DB, Azure PostgreSQL, Azure Data Factory, Azure Synapse Analytics, Azure Service Bus, Azure Event Grid, and Power BI. Our mission is to build the data platform for the age of AI, powering a new class of data-first applications and driving a data culture.
The Databases organization delivers trusted, scalable operational AI ready databases that power application development across cloud, hybrid, and on premises environments. Our portfolio includes SQL, Azure Cosmos DB, Document DB, PostgreSQL, and MySQL, supporting developers as they build AI native applications and run critical workloads at global scale.
The SQL team is hiring a Principal Product Manager focused on PLG, developers and enabling customers to build applications end to end on Microsoft SQL from ground to cloud to Fabric. The ideal candidate uses data, telemetry, customer evidence, creativity, resolve, and believes in radical ownership. This high visibility role has the opportunity to help grow millions of net new developers building on SQL during the agentic era, and a ground floor opportunity for the database used by the majority of the fortune 500 globally, on premises, and multi-cloud.
Responsibilities- Define and lead the product and growth strategy for Microsoft SQL, increasing developer acquisition, activation, retention, and conversion through self-service experiences that help customers move from idea to production faster.
- Own the end-to-end free tier journey, including customer onboarding, activation, conversion, and measurement, ensuring the free offering serves as a scalable growth engine for Azure SQL adoption.
- Drive growth across key developer entry points such as VS Code, SSMS, GitHub, AI-assisted development experiences, and other self-service channels, partnering across teams to improve customer adoption and business outcomes.
- Establish and optimize the measurement framework for product led growth, using experimentation, telemetry, customer research, and funnel analysis to identify opportunities and improve acquisition, activation, conversion, and retention.
- Partner closely with engineering, design, data science, marketing, and field teams to deliver integrated growth initiatives that connect developer experiences, application creation, and Azure consumption.
- Identify and incubate new growth opportunities, business models, and developer experiences that expand the Microsoft SQL ecosystem and strengthen long-term competitive differentiation.
- Embody our culture and values.
QualificationsRequired/Minimum Qualifications:- Bachelor's Degree AND 8+ years experience in product/service/project/program management or software development
- OR equivalent experience.
Other Requirements:Ability to meet Microsoft, customer and/or government security screening requirements are required for this role. These requirements include, but are not limited to the following specialized security screenings: Microsoft Cloud Background Check:
- This position will be required to pass the Microsoft Cloud background check upon hire/transfer and every two years thereafter.
Preferred Qualifications:- Bachelor's Degree AND 12+ years experience in product/service/program management or software development OR equivalent experience.
- 4+ years experience taking a product, feature, or experience to market (e.g., design, addressing product market fit, and launch, internal tool/framework).
- 6+ years experience improving product metrics for a product, feature, or experience in a market (e.g., growing customer base, expanding customer usage, avoiding customer churn).
- 6+ years experience disrupting a market for a product, feature, or experience (e.g., competitive disruption, taking the place of an established competing product).
- Appreciation for Microsoft SQL and cloud and empathy for modern developers.
- Passion for AI, agents, and the future of development.
#plg #AI #agents #apps #cloud #azuresql #sql #appdev #azdat#azuredataProduct Management IC5 - The typical base pay range for this role across the U.S. is USD $142,800 - $274,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $188,000 - $304,200 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
