Beacon Communications is seeking a Social Media Manager to own and grow client social accounts across toys, gaming, retail, and entertainment. You’ll be the go-to for strategy, content, and community—bringing bold ideas to life while ensuring measurable results. The ideal candidate is a creative storyteller, confident client partner, and savvy strategist who thrives in the fast-moving world of social.

Responsibilities:

● Develop and execute a social media strategy aligned with brand goals, marketing campaigns, and business objectives.

● Manage day-to-day publishing across key channels (e.g., Instagram, TikTok, YouTube, Facebook, X/Twitter, LinkedIn, Pinterest).

● Plan, create, and curate high-impact content, working with creative, design, influencer, and production partners.

● Own social content calendars and ensure timely delivery of posts and campaigns.

● Monitor social trends, emerging platforms, and cultural conversations to identify opportunities for the brand to show up in relevant ways.

● Engage directly with our community, responding to comments, building conversation, and managing consumer feedback.

● Track performance with clear KPIs and analytics and optimize content and strategy based on insights.

● Partner with cross-functional teams (marketing, PR, paid media, influencer, creative, and product) to ensure consistency and integration across all channels.

● Manage social listening and reporting, sharing weekly/monthly insights with internal stakeholders.

What we’re looking for:

● 2–4 years of social media management (agency experience a plus)

● Proven track record of growing engaged social communities.

● Strong understanding of platform best practices, algorithms, and current trends (particularly TikTok, Instagram, and YouTube Shorts).

● Experience using social analytics and scheduling tools (e.g., Sprout, Hootsuite, or native platforms).

● Excellent writing and communication skills, with a sharp eye for brand voice and storytelling.

● Strong creative instincts - comfortable briefing content, reviewing visuals, and ideating new concepts.

● Ability to manage multiple projects at once, work cross-functionally, and meet deadlines.

Why Beacon?

● Remote, Tri-State-based role

● Full benefits

● Growth opportunities in a fast-paced, creative agency

● Work with some of the biggest names in toys & entertainment

About Beacon Communications

Part of Beacon Media Group, Beacon Communications is a leading agency delivering 360° marketing across PR, social, digital, creative, and paid media. With offices in New Jersey, Toronto, and Los Angeles, we specialize in helping toy, gaming, entertainment, and consumer lifestyle brands connect with audiences through innovative storytelling and breakthrough campaigns.

You can learn more atbeaconmediagrp.com.

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Social Media Manager

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