Company Description

At bet365, we're one of the world's leading online gambling companies, revolutionizing the industry since 2000. Founded by Denise Coates CBE, we now employ over 9,000 people and serve over 100 million customers in 27 languages. Our focus on In-Play betting has solidified our market-leading position, offering an unmatched experience across 96 sports and 700,000 streaming events. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe, we handle over 6 billion HTTP requests daily and process more than 2 million bets per hour at peak.

We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of opportunities for growth, giving them the opportunity to make a real impact in the world of online gambling. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our customers worldwide.

Job Description

As an Analyst, you will support our user research team for the North American sports market, by conducting both generative and evalutative research.

Your analytical skills will help synthesize findings into clear narratives that demonstrate the value of your insights, driving improvements across our digital offerings. You will uncover actionable insights that enhance the overall user experience in our digital products.

With a focus on customer motivations and behaviors, you will assist in leveraging Voice of Customer (VoC) feedback and data analytics to inform our strategies.

Your ability to communicate findings effectively will enable you to collaborate with stakeholders at various levels, contributing to the creation of extraordinary user experiences that redefine the online betting landscape.

This role is eligible for inclusion in the Company’s hybrid work from home policy.

The salary range for this position is $70,000 - $90,000 annually.

bet365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Qualifications

Familiarity with User Experience Research (UXR) methods and practices, including both qualitative and quantitative approaches.
Strong educational background, ideally with a degree in a relevant field such as Business, Psychology, or Data Science.
Experience with user research tools, data analysis software, and design collaboration platforms.
Ability to communicate effectively and professionally with team members and stakeholders.
Strong research skills, with the ability to quickly grasp complex topics and accurately analyze data.
Attention to detail and the ability to work with both high-level concepts and specific data points.
Ability to work collaboratively within a team environment while also being self-motivated.
Excellent organizational and time management skills.
Experience within the online gambling industry is preferred.

Additional Information

Supporting the development and implementation of UXR strategies to enhance processes.
Conducting generative and evaluative research using qualitative and quantitative methods to gather actionable insights.
Assisting in synthesizing research findings into clear narratives that highlight user needs and potential solutions.
Analyzing customer attitudes, motivations, needs, and behaviors through VoC feedback and data analytics.
Collaborating with team members to share insights and create scorecards that integrate customer experience data across the company.
Presenting research findings and insights to stakeholders, ensuring clarity and relevance for various audiences.
Building and maintaining relationships with internal teams and external partners to support research initiatives.
Contributing to the continuous improvement of user experience through data-driven recommendations.

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Analyst, User Experience Research

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