Company Description

LOVB San Francisco Volleyball is League One Volleyball's ninth team, proudly representing the Bay Area and set to play its inaugural season in 2027. The organization is shaping a new vision for professional sports, emphasizing elite competition, community engagement, and the advancement of women’s volleyball. One of the most decorated ownership groups in history with more than 30 Olympic medals, and multiple world and national titles, LOVB SFs ownership group is women-led and barrier-breaking across support, business and culture.

Position Overview

The Vice President of Marketing will serve as the strategic and operational leader of the LOVB San Francisco marketing function. This executive will be responsible for building the brand, driving revenue through ticketing and merchandise, amplifying partnerships, and establishing the team as a cultural force in the Bay Area.

This is a foundational leadership role responsible for building the marketing organization from scratch and leading the go-to-market strategy ahead of the 2027 inaugural season.

The ideal candidate combines executive-level strategy with hands-on execution and has experience scaling high-growth sports, entertainment, or consumer brands.

This role is based in the San Francisco Bay Area.

Core ResponsibilitiesBrand Strategy & Market Positioning

Own the LOVB San Francisco brand platform, positioning, and in-market identity
Develop a multi-year brand strategy that establishes the team as a long-term cultural anchor in the Bay Area
Ensure cohesive storytelling across ticketing, partnerships, retail, digital, and in-arena experiences
Align with league-level marketing initiatives while tailoring strategy to the local market

Revenue & Demand Generation

Lead full-funnel marketing strategy to drive season tickets, group sales, premium seating, and single-game demand working with our ticketing lead
Oversee performance marketing, CRM strategy, media buying, and database growth
Build measurable acquisition and retention strategies that convert youth volleyball participation into professional fandom
Develop launch campaigns that create sustained momentum through our inaugural season and beyond

Content, Social & Cultural Impact

Lead content and social strategy that elevates athletes and builds year-round engagement
Oversee creative direction and ensure culturally relevant storytelling
Develop influencer, creator, and community partnerships that expand reach and relevance
Ensure content efforts directly support revenue and fan growth objectives

Partnerships & Commercial Integration

Collaborate with our partnerships lead to maximize sponsor integration and measurable ROI
Lead merchandise and retail marketing strategy in coordination with commercial leadership
Support long-term retail and storefront strategy as the team scales

Community & Ecosystem Activation

Build deep engagement within Bay Area volleyball communities
Oversee and build engagement calendar for street team and ambassador program
Position LOVB San Francisco as both a professional sports team and a platform for access, aspiration, and impact.

Leadership & Organizational Build

Build and lead a high-performing marketing team over time
Manage agencies across creative, PR, media, and digital, as we onboard
Establish KPIs, reporting structures, budget oversight, and performance accountability
Serve as a key member of the executive leadership team, contributing to overall team strategy

Qualifications

10+ years of progressive marketing leadership experience
Proven success building or scaling a sports, entertainment, or consumer brand
Demonstrated ability to drive measurable revenue growth through integrated marketing
Deep expertise in digital acquisition, CRM, analytics, and performance marketing
Strong creative and cultural instincts paired with data fluency
Experience leading teams and managing agency partners
Passion for women’s sports and community-centered growth

Compensation

The salary range for this role is $140,000 - $160,000. Actual starting pay may vary based on a range of factors, including experience, skills, and scope.

LOVB San Francisco is an equal opportunity employer committed to building a welcoming and inclusive environment where everyone belongs. We serve one another, our athletes, our fans, and the communities we represent with respect, integrity, and a shared belief in the power of sport to create opportunity. We lead with empathy, act with purpose, and show up for each other every day.

Job Type: Full-time

Pay: $140,000.00 - $160,000.00 per year

Benefits:

Dental insurance
Health insurance
Paid time off
Parental leave

Work Location: Remote

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