DESCRIPTION

Amazon Leo is Amazon’s low Earth orbit satellite network. Our mission is to deliver fast, reliable internet connectivity to customers beyond the reach of existing networks. From individual households to schools, hospitals, businesses, and government agencies, Amazon Leo will serve people and organizations operating in locations without reliable connectivity.

This role will be responsible for managing campaign development and execution that drives customer awareness, consideration and acquisition for Amazon Leo's satellite-based internet service across varied cultural contexts and market segment maturity levels. As a Senior Campaign Manager, you will develop campaign strategies, write campaign briefs, manage creative development, coordinate with agencies and partners, and ensure campaigns are delivered on time, on budget, and to quality standards across Leo locales. You will work cross-functionally with brand and performance marketing, media, creative, product, business teams and marketing intelligence to bring campaigns to life and deliver measurable results. This role reports to the Head of Brand Marketing and provides the operational backbone for executing brand strategies across multiple regions and verticals (B2C and B2B).

Key job responsibilities

Write Integrated Communications Briefs (ICB) for individual campaigns, including creative and media briefs, ensuring campaigns are delivered on time, on budget, and measurable across Leo marketplaces.
Steer creative strategy and oversee the creative development of campaigns, partnering with internal and external creative teams throughout the campaign lifecycle.
Coordinate campaigns across multiple locales, managing localization requirements and ensuring brand consistency while adapting to local market needs.
Collaborate with Marketing Intelligence teams to monitor brand health metrics and business impact, and regularly report on performance up to Director level, adjusting strategically and tactically as needed.
Leverage internal Amazon marketing channels, as well as external marketing channels, to maximize campaign reach and effectiveness. Partner with Media Managers on media planning and execution, ensuring campaigns are optimized across channels.
Manage stakeholder relationships and approvals processes, ensuring business teams, legal, PR, and senior management alignment. Anticipate and effectively mitigate problems; consistently communicate updates on progress, delays, or budget implications to stakeholders.
Manage budget with accountability for campaign return on investment (ROI), tracking spends and optimizing allocation across locales and channels.
Develop mechanisms for scalability across multiple marketplaces, creating repeatable processes and frameworks that can be adapted for different locales.
Ensure clear, consistent, and frequent communication with stakeholder teams to outline strategy, tactics, goals, and performance for campaigns.

A day in the life
You'll start your day reviewing campaign performance dashboards across marketplaces in the Americas, identifying optimization opportunities, and preparing updates for Director-level stakeholders. You'll spend time coordinating with Marketing Intelligence teams to analyze brand health metrics and translate insights into tactical campaign adjustments. Throughout the week, you'll lead campaign strategy sessions with cross-functional teams spanning local, regional, and global stakeholders. You'll work closely with external agencies on creative development, provide feedback on campaign concepts, and ensure deliverables meet Amazon Leo's standards. You'll manage campaign timelines across multiple Leo locales in the Americas, coordinating with localization teams to adapt assets while maintaining brand consistency. You'll also dedicate time to budget management—tracking spends and making allocation decisions across geographies and channels. You'll leverage both internal Amazon marketing channels to maximize campaign effectiveness. You'll run status meetings, troubleshoot issues, and keep stakeholders informed with clear, consistent communication about strategy, tactics, goals, and performance. You'll balance strategic thinking with hands-on execution, developing scalable mechanisms that can be replicated across marketplaces while ensuring every campaign detail is executed flawlessly. You'll work closely with the Head of Brand Marketing to bring strategic vision to life through tactical excellence, ensuring Amazon Leo's campaigns drive measurable awareness, consideration, and demand across diverse geographies.

About the team
Our campaign marketing team is responsible for executing the marketing campaigns that bring Amazon Leo's satellite internet service to customers across marketplaces in the Americas. We're a hands-on group of campaign managers, creative program managers, and marketing operations who pride ourselves on operational excellence, data driven decision making and flawless execution. The team works closely with product and performance marketing, XCM (Cross-Channel Marketing), creative agencies, media partners, and regional business leaders to deliver campaigns that drive measurable impact. We're the engine that turns strategy into reality—managing the day-to-day details, coordinating across teams, and ensuring every campaign touchpoint meets Amazon Leo's high standards. As Amazon Leo expands across the Americas, we need campaign managers who can handle complexity, manage multiple workstreams simultaneously across markets, and deliver results under pressure. This role offers the opportunity to work on high-profile campaigns, develop expertise in regional marketing, and grow your career in a fast-paced, innovative environment.

BASIC QUALIFICATIONS

5+ years of developing and managing acquisition marketing or channel programs experience
Experience building, executing and scaling cross-functional marketing programs
Experience developing and executing campaigns across a multitude of timezones and languages
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience delivering paid media campaigns spanning TV, print ads and digital/social channels

PREFERRED QUALIFICATIONS

Experience driving direction and alignment with large cross-functional teams and agency partners
Experience working with data and leveraging analytics to make decisions
Experience writing creative briefs and managing creative development processes.
Experience in technology or telecommunications marketing.
Experience managing relationships with creative agencies, media agencies, and production partners.
Understanding of both B2C and B2B marketing approaches.
Experience with brand launches or market expansion initiatives.
Additional languages beyond English (French, Spanish and Portuguese especially).
Familiarity with marketing automation tools and campaign management.
Experience managing multi-market campaigns with localization requirements and an understanding of country specific advertising compliance and regulations.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, BELLEVUE - 118,200.00 - 160,000.00 USD annually

Amazon Kuiper Commercial Services LLC jobs

Sr Campaign Manager, Americas, Amazon Leo

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