Job Overview
We are seeking a highly motivated and results-oriented person to lead and execute integrated marketing initiatives across three business lines: medical aesthetics, professional esthetician retail store, and an orthopaedic practice.

The role is designed for a self-directed professional who canindependently develop, implement, and optimeze marketing strategies that drive measurable business otucomes. The ideal candidate possesses both strategic insight and hands-on execution capabilities, with a clear focus on lead generation, conversion optimization, and revenue growth.

Responsibilities

Strategic Marketing & Business Development

Develop and execute comprehensive marketing strategies aligned with organizational growth objectives
Identify and cultivate strategic partnerships within the local community
Design and implement campaigns that directly contribute to increased client acquistion and retention

Digital Marketing & Content Strategy

Lead content development across digital platforms, including instagram, TikTok, and Facebook
Produce high-quality, conversion-focused content
Ensure consistent brand positioning and messaging across all channels
Manage inbound inquiries and guide prospective clients through the conversion process

Lead Generation & Conversion Optimization

Implement systems and processes to increase lead volume and improve conversion rates
Collaborate with front desk and clinical teams to enhance the client acquisition journey
Support the development of promotional offers, service packages, and sales initiatives
Monitor and refine marketing funnels to maximize return on investment

Event Marketing & Community Engagement

Plan, coordinate, and execute on-site and off-site marketing events, including open houses, vendor activations, and community outreach initiatives
Represent the organization in a professional manner at local events and networking opportunities

Performance Analytics & Reporting

Track and analyze key performance indicators, including lead generation, booking rates, and campaign ROI
Provide regular performance reports and actionable insights to leadership
Continuously optimize marketing strategies based on data-driven decision-making

Qualifications:

Required:

Demonstrated experience in marketing, business development, or sales-driven roles
Proven ability to work independently and manage multiple initiatives simultaneously
Strong understanding of digital marketing platforms, particularly Instagram and TikTok
Excellent communication, organizational, and project management skills
Results-oriented mindset with a focus on measurable outcomes

Preferred:

Experience within medical aesthetics, healthcare, or retail environments
Proficiency in content creation tools (e.g., Canva, CapCut, Adobe Creative Suite)
Familiarity with paid advertising strategies (Meta Ads, Google Ads)
Experience with CRM systems and lead tracking tools

Professional Attributes:

Highly self-motivated with a strong sense of ownership and accountability
Strategic thinker with the ability to execute at a high level
Adaptable and comfortable working in a dynamic, growth-focused environment
Creative, analytical, and solution-oriented

Performance Expectations:

Success in this roles will be measured by:

Increased client acquisition and appointment bookings
Growth in retail traffic and sales performance
Expansion of orthopaedic patient volume
Strengthened digital presence wit measurable engagement and conversion outcomes

Growth Opportunity:

This position offers a clear pathway to a Senior Leadership role in marketing as the organization continues to expand.

Pay: $22.00 - $30.00 per hour

Benefits:

Employee discount
Paid time off

Application Question(s):

What strategic initiatives would you prioritize in your first 30-60 days to increase client acquisition and revenue?

Experience:

Marketing: 2 years (Required)

Language:

Spanish (Preferred)

Ability to Commute:

San Antonio, TX 78229 (Required)

Work Location: In person

Texas Oaks Orthopaedic and Sports Medicine Institute jobs

Marketing & Growth Specialist

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