Salary Range $103,550-$129,425 per year

Position Summary

The Category Development Manager plays a pivotal role in driving Foster Farms' category leadership across our Prepared portfolio-including Branded Retail, Foodservice, and Private Label products. This position serves as a strategic business partner to Sales, Marketing, and Trade teams by transforming complex data into actionable insights that strengthen customer partnerships and guide brand strategy.

The ideal candidate is a data-driven storyteller with a strong command of syndicated, shopper, and receipt-level data who can influence internal strategy and external sell-in conversations with persuasive, insight-led narratives.

Responsibilities:

Category Leadership & Insights

Lead the development of category insights across Foster Farms' portfolio using data from Circana (IRI), 84.51°, and Numerator to uncover growth opportunities and consumer trends.
Translate data into compelling, retailer-ready presentations that position Foster Farms as the trusted category expert and preferred supplier.
Identify and communicate category growth drivers, white-space opportunities, and competitive performance to influence assortment, shelving, pricing, and promotional strategies.

Sales Enablement & Buyer Engagement

Build and deliver fact-based sell-in stories that demonstrate the category value of Foster Farms' SKUs and secure placement of new and existing items.
Partner with Sales to develop strategic recommendations and joint business plans tailored to each retailer's objectives and consumer base.
Support customer meetings and line reviews with robust analytics, visualization tools, and persuasive storytelling that highlight Foster Farms' category leadership.

Strategic Business Partnership

Collaborate cross-functionally with Marketing, Trade, and Revenue Management to align category insights with brand strategy, pricing architecture, and promotional planning.
Serve as the internal voice of the category, guiding strategic decisions and informing innovation and product development initiatives.
Deliver regular business updates and category health reports to senior leadership, providing clear recommendations for action.
Partner with Innovation to prioritize new product opportunities with the greatest potential while providing on-going visibility to competitive launches and marketplace performance.

Analytics & Tools

Leverage advanced analytics and visualization platforms to distill complex data sets into clear insights and impactful visuals.
Maintain strong working knowledge of Circana/IRI POS data, retailer-specific tools (84.51°, Retail Link), and shopper panel data (Numerator).
Continuously refine reporting and measurement approaches to improve accuracy, speed, and relevance of insights delivered to key stakeholders.

Qualifications:

Bachelor's degree in Business, Marketing, Economics, or related field (MBA preferred).
5-8 years of experience in Category Management, Sales Strategy, or Consumer Insights within the CPG industry.
Must reside in PST, MST or CST time zones
Proven success translating data into insights that influence retailer decisions and drive brand growth.
Advanced proficiency in syndicated and shopper data tools (Circana/IRI, 84.51°, Numerator, Retail Link).
Strong analytical, problem-solving, and storytelling skills with the ability to simplify complex concepts for diverse audiences.
Expertise in visualization and presentation tools
Excellent communication and collaboration skills; able to influence cross-functional partners and senior leaders.
Highly organized self-starter who thrives in a fast-paced, remote environment.
Demonstrates an entrepreneurial, roll-up-your-sleeves approach

Foster Farms ACTION Guiding Principles

Accountability: Deliver on commitments.
Collaboration: Achieve more by working as a team.
Truth-Seeking: Be open-minded and act with humility.
Initiative: Be proactive and lead with a growth mindset.
Ownership: Take responsibility for results.
Nimble: Operate with speed and agility.

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