Social Media & Influencer Coordinator

Courtney Racquel Style Media Studio

Mount Pleasant / Charleston, SC

Part-Time | Hybrid with In-Person Content Days

Estimated Hours: Part-time tbd

Compensation: To be discussed based on experience

About Courtney Racquel

Courtney Racquel is a founder-led fashion and jewelry brand rooted in

accessible luxury, elevated essentials, standout staples, and personal style

with substance. As we prepare to launch the Courtney Racquel Style Studio in

Mount Pleasant, we are looking for a creative, fashion-minded Social Media &

Influencer Coordinator to help grow the brand’s online presence, local

visibility, and digital community.

The Courtney Racquel Style Studio will be an experience-driven boutique

where women can shop exclusive jewelry and clothing, attend curated style

events, receive styling support, and experience a more personal approach to

getting dressed.

This role will also support Courtney Racque as an active online shopping

destination, helping maintain engagement, drive sales, promote new arrivals,

and connect digital storytelling to the physical retail launch.

About the Role

The Social Media & Influencer Coordinator will help plan, create, capture, edit,

organize, and publish content across Instagram, TikTok, Pinterest, Facebook,

email, and other digital channels. This role will also support influencer and

creator outreach at the local, regional, and national levels.

The right candidate should understand that social media is not just about

posting. It is about storytelling, consistency, community, product education,

sales, and brand visibility. This person should have a strong visual eye, a love

for fashion, and the ability to turn everyday brand moments into engaging

content that feels stylish, polished, and intentional.

This role is ideal for someone who understands fashion, social media trends,

creator culture, local influence, and how to build excitement before and after

a boutique launch.

Key Responsibilities

Assist with weekly social media planning for Courtney Racquel and Courtney

Racquel Style Studio.

Create, capture, and edit content for Instagram Reels, TikTok, Stories, feed

posts, Pinterest, email, and launch campaigns.

Film or assist with behind-the-scenes moments, styling sessions, new arrivals,

product details, founder-led content, events, store setup, launch preparation,

customer moments, and private shopping experiences.

Draft captions, hooks, story text, short-form copy, and product-focused

messaging that match the brand voice.

Support content planning around new arrivals, bestsellers, styling tips,

seasonal edits, launch updates, event announcements, and shopping

moments.

Help organize photos, videos, graphics, product content, influencer content,

and social media assets.

Create simple Canva graphics, Pinterest pins, product features, event

graphics, quote cards, and promotional assets.

Research fashion, boutique, lifestyle, Pinterest, Instagram, TikTok, and

influencer trends.

Help repurpose content for use across Instagram, TikTok, Pinterest, email,

website, and blog.

Support online sales by creating content that drives traffic to the Courtney

Racquel.

Assist with light community engagement, including comments, DMs, tagged

posts, influencer interactions, and local brand discovery.

Track strong-performing content and share recommendations for improving

reach, engagement, saves, shares, clicks, and conversions.

Influencer & Creator Outreach Responsibilities

Research and build lists of local, regional, and national influencers, creators,

stylists, editors, bloggers, and tastemakers who align with Courtney Racquel.

Identify Charleston, Mount Pleasant, Daniel Island, Savannah, Atlanta, Miami,

and Southern lifestyle creators who can help grow brand visibility.

Support outreach to fashion, lifestyle, beauty, motherhood, bridal, travel,

luxury, hospitality, and women-in-business influencers.

Draft and polish influencer outreach messages, gifting notes, collaboration

invitations, event invitations, follow-up messages, and campaign briefs.

Help coordinate influencer gifting, product pulls, styling loans, affiliate codes,

VIP discounts, event attendance, and content expectations.

Track influencer outreach, responses, deliverables, deadlines, posts,

engagement, and follow-up opportunities.

Assist with planning influencer previews, private shopping appointments,

launch events, styling sessions, and content days.

Help identify creators for specific campaigns, such as grand opening, holiday,

Spoleto season, Charleston Style Week, bridal events, vacation edits, and

seasonal launches.

Monitor tagged posts, influencer content, user-generated content, and

partnership content for reposting and future campaign use.

Support affiliate and ambassador opportunities as the brand grows.

Ideal Candidate

Creative, stylish, and visually driven.

Strong eye for fashion, styling, color, composition, product details, and

storytelling.

Comfortable filming and creating content with an iPhone.

Understands Instagram, TikTok, Pinterest, short-form video, and influencer

culture.

Able to write polished captions, hooks, outreach messages, and short-form

copy.

Highly organized with content files, posting needs, influencer lists,

deliverables, and deadlines.

Excited about women’s fashion, boutique retail, jewelry, styling, Charleston

lifestyle, creator partnerships, and founder-led brands.

Comfortable attending in-person content days in Mount Pleasant, Charleston,

Daniel Island, or surrounding areas.

Able to move quickly while still protecting the brand’s elevated image.

Professional, thoughtful, and clear when communicating with creators,

influencers, stylists, and brand partners.

Preferred Experience

Experience creating content for fashion, beauty, retail, lifestyle, hospitality,

wellness, or local businesses.

Experience with influencer outreach, ambassador programs, gifting, affiliate

codes, or creator partnerships.

Experience using Canva, CapCut, Lightroom, Pinterest, TikTok, Instagram,

Shopify, or email marketing platforms.

Photography, videography, styling, or graphic design experience.

Comfort being behind the camera and directing simple content moments.

Interest in helping grow a brand both online and through a physical retail

launch.

Familiarity with Charleston, Mount Pleasant, Daniel Island, Atlanta, Miami, or

Southern lifestyle/fashion markets is a plus.

What Success Looks Like

The brand has consistent, beautiful, sales-aware content leading up to launch.

Social media feels polished, current, engaging, and aligned with Courtney

Racquel's point of view.

New arrivals, founder moments, styling ideas, events, and studio updates are

captured regularly.

Influencer and creator outreach is organized, thoughtful, and actively moving

forward.

Local and regional creators begin engaging with, visiting, posting about, and

supporting the brand.

Online engagement, website traffic, product interest, and local awareness

increase.

The content library is organized and easy to use across social, email, website,

and PR needs.

The Style Studio launch feels visible, exciting, stylish, and community-driven

online.

To Apply

Please submit:

Resume or brief background

A short note on why you are interested in the role

Links to social media accounts, portfolio, or examples of work

3–5 examples of content you have created

Your general weekly availability

A short list of 3–5 influencers, creators, stylists, or local tastemakers you think

would be a strong fit for Courtney Racquel

A brief answer to this question: What kind of social media and influencer

strategy do you think would help Courtney Racquel grow online and locally

before opening the Mount Pleasant Style Studio?

Suggested Subject Line

Social Media & Influencer Coordinator Application

Pay: From $20.00 per hour

Expected hours: 10.0 – 14.0 per week

Education:

Associate (Required)

Ability to Commute:

Mount Pleasant, SC 29464 (Preferred)

Work Location: Hybrid remote in Mount Pleasant, SC 29464

Courtney Racquel

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