Social Media & Influencer Coordinator
Courtney Racquel Style Media Studio
Mount Pleasant / Charleston, SC
Part-Time | Hybrid with In-Person Content Days
Estimated Hours: Part-time tbd
Compensation: To be discussed based on experience
About Courtney Racquel
Courtney Racquel is a founder-led fashion and jewelry brand rooted in
accessible luxury, elevated essentials, standout staples, and personal style
with substance. As we prepare to launch the Courtney Racquel Style Studio in
Mount Pleasant, we are looking for a creative, fashion-minded Social Media &
Influencer Coordinator to help grow the brand’s online presence, local
visibility, and digital community.
The Courtney Racquel Style Studio will be an experience-driven boutique
where women can shop exclusive jewelry and clothing, attend curated style
events, receive styling support, and experience a more personal approach to
getting dressed.
This role will also support Courtney Racque as an active online shopping
destination, helping maintain engagement, drive sales, promote new arrivals,
and connect digital storytelling to the physical retail launch.
About the Role
The Social Media & Influencer Coordinator will help plan, create, capture, edit,
organize, and publish content across Instagram, TikTok, Pinterest, Facebook,
email, and other digital channels. This role will also support influencer and
creator outreach at the local, regional, and national levels.
The right candidate should understand that social media is not just about
posting. It is about storytelling, consistency, community, product education,
sales, and brand visibility. This person should have a strong visual eye, a love
for fashion, and the ability to turn everyday brand moments into engaging
content that feels stylish, polished, and intentional.
This role is ideal for someone who understands fashion, social media trends,
creator culture, local influence, and how to build excitement before and after
a boutique launch.
Key Responsibilities
Assist with weekly social media planning for Courtney Racquel and Courtney
Racquel Style Studio.
Create, capture, and edit content for Instagram Reels, TikTok, Stories, feed
posts, Pinterest, email, and launch campaigns.
Film or assist with behind-the-scenes moments, styling sessions, new arrivals,
product details, founder-led content, events, store setup, launch preparation,
customer moments, and private shopping experiences.
Draft captions, hooks, story text, short-form copy, and product-focused
messaging that match the brand voice.
Support content planning around new arrivals, bestsellers, styling tips,
seasonal edits, launch updates, event announcements, and shopping
moments.
Help organize photos, videos, graphics, product content, influencer content,
and social media assets.
Create simple Canva graphics, Pinterest pins, product features, event
graphics, quote cards, and promotional assets.
Research fashion, boutique, lifestyle, Pinterest, Instagram, TikTok, and
influencer trends.
Help repurpose content for use across Instagram, TikTok, Pinterest, email,
website, and blog.
Support online sales by creating content that drives traffic to the Courtney
Racquel.
Assist with light community engagement, including comments, DMs, tagged
posts, influencer interactions, and local brand discovery.
Track strong-performing content and share recommendations for improving
reach, engagement, saves, shares, clicks, and conversions.
Influencer & Creator Outreach Responsibilities
Research and build lists of local, regional, and national influencers, creators,
stylists, editors, bloggers, and tastemakers who align with Courtney Racquel.
Identify Charleston, Mount Pleasant, Daniel Island, Savannah, Atlanta, Miami,
and Southern lifestyle creators who can help grow brand visibility.
Support outreach to fashion, lifestyle, beauty, motherhood, bridal, travel,
luxury, hospitality, and women-in-business influencers.
Draft and polish influencer outreach messages, gifting notes, collaboration
invitations, event invitations, follow-up messages, and campaign briefs.
Help coordinate influencer gifting, product pulls, styling loans, affiliate codes,
VIP discounts, event attendance, and content expectations.
Track influencer outreach, responses, deliverables, deadlines, posts,
engagement, and follow-up opportunities.
Assist with planning influencer previews, private shopping appointments,
launch events, styling sessions, and content days.
Help identify creators for specific campaigns, such as grand opening, holiday,
Spoleto season, Charleston Style Week, bridal events, vacation edits, and
seasonal launches.
Monitor tagged posts, influencer content, user-generated content, and
partnership content for reposting and future campaign use.
Support affiliate and ambassador opportunities as the brand grows.
Ideal Candidate
Creative, stylish, and visually driven.
Strong eye for fashion, styling, color, composition, product details, and
storytelling.
Comfortable filming and creating content with an iPhone.
Understands Instagram, TikTok, Pinterest, short-form video, and influencer
culture.
Able to write polished captions, hooks, outreach messages, and short-form
copy.
Highly organized with content files, posting needs, influencer lists,
deliverables, and deadlines.
Excited about women’s fashion, boutique retail, jewelry, styling, Charleston
lifestyle, creator partnerships, and founder-led brands.
Comfortable attending in-person content days in Mount Pleasant, Charleston,
Daniel Island, or surrounding areas.
Able to move quickly while still protecting the brand’s elevated image.
Professional, thoughtful, and clear when communicating with creators,
influencers, stylists, and brand partners.
Preferred Experience
Experience creating content for fashion, beauty, retail, lifestyle, hospitality,
wellness, or local businesses.
Experience with influencer outreach, ambassador programs, gifting, affiliate
codes, or creator partnerships.
Experience using Canva, CapCut, Lightroom, Pinterest, TikTok, Instagram,
Shopify, or email marketing platforms.
Photography, videography, styling, or graphic design experience.
Comfort being behind the camera and directing simple content moments.
Interest in helping grow a brand both online and through a physical retail
launch.
Familiarity with Charleston, Mount Pleasant, Daniel Island, Atlanta, Miami, or
Southern lifestyle/fashion markets is a plus.
What Success Looks Like
The brand has consistent, beautiful, sales-aware content leading up to launch.
Social media feels polished, current, engaging, and aligned with Courtney
Racquel's point of view.
New arrivals, founder moments, styling ideas, events, and studio updates are
captured regularly.
Influencer and creator outreach is organized, thoughtful, and actively moving
forward.
Local and regional creators begin engaging with, visiting, posting about, and
supporting the brand.
Online engagement, website traffic, product interest, and local awareness
increase.
The content library is organized and easy to use across social, email, website,
and PR needs.
The Style Studio launch feels visible, exciting, stylish, and community-driven
online.
To Apply
Please submit:
Resume or brief background
A short note on why you are interested in the role
Links to social media accounts, portfolio, or examples of work
3–5 examples of content you have created
Your general weekly availability
A short list of 3–5 influencers, creators, stylists, or local tastemakers you think
would be a strong fit for Courtney Racquel
A brief answer to this question: What kind of social media and influencer
strategy do you think would help Courtney Racquel grow online and locally
before opening the Mount Pleasant Style Studio?
Suggested Subject Line
Social Media & Influencer Coordinator Application
Pay: From $20.00 per hour
Expected hours: 10.0 – 14.0 per week
Education:
Ability to Commute:
- Mount Pleasant, SC 29464 (Preferred)
Work Location: Hybrid remote in Mount Pleasant, SC 29464
