Fusion Dental Implants | Roseville, CA

Part-Time or Full-Time | On-Site / Hybrid

Pay: $25–$50 per hour, based on experience

Performance-Based Bonus Opportunities + Benefits for Eligible Full-Time Employees

About Fusion Dental Implants

Fusion Dental Implants is a growing dental organization focused on dental implants, full-arch treatment, and comprehensive patient care. As we continue to expand, we are building a stronger internal marketing team focused on measurable growth, accountability, and performance.

We are seeking an experienced, highly driven Paid Ads Specialist to take hands-on ownership of our paid social advertising across Meta and TikTok.

We are looking for a true performance marketer who understands how to build, test, troubleshoot, optimize, and scale high-ticket B2C lead-generation campaigns.

This is not a position for someone who simply launches campaigns and monitors dashboards. We need someone who can independently analyze performance, identify problems and opportunities, develop a testing strategy, execute quickly, and continuously improve results.

Our focus goes beyond generating the lowest-cost lead. We care about the complete patient acquisition funnel:

Ad → Lead → Qualified Lead → Booked Consultation → Patient Acquisition

Key Responsibilities

Take day-to-day ownership of Meta Ads and TikTok Ads
Build, launch, manage, optimize, and scale paid social campaigns
Develop campaign structures based on objectives, audiences, services, locations, and performance
Develop structured testing strategies across creative concepts, hooks, copy, offers, audiences, formats, and placements
Continuously test new creatives and identify winning concepts
Identify creative fatigue and underperforming assets quickly
Work closely with our creative team to develop performance-driven advertising assets
Translate campaign data into actionable creative briefs and recommendations
Manage campaign budgets, pacing, and allocation
Test audiences, placements, campaign structures, and bidding strategies
Monitor and improve CPL, CPA, CTR, CPM, CPC, conversion rate, frequency, lead quality, and booked consultation performance
Analyze campaign performance regularly and proactively identify opportunities or problems
Scale successful campaigns while maintaining acquisition efficiency and lead quality
Manage and troubleshoot Meta Pixel, Conversions API, TikTok Pixel, UTMs, and conversion events
Ensure campaigns, creative assets, links, forms, and tracking are properly tested before launch
Identify attribution or tracking discrepancies and coordinate solutions
Analyze performance beyond the initial lead to understand what happens throughout the patient acquisition funnel
Work closely with leadership, marketing, creative, and call-center teams
Develop clear testing and optimization roadmaps
Provide clear performance reporting outlining results, tests, findings, and next actions
Stay current on Meta and TikTok platform changes, advertising trends, and healthcare advertising requirements

Qualifications

Strong candidates should have:

4+ years of hands-on paid social or performance marketing experience preferred
Advanced experience with Meta Ads Manager
Strong hands-on experience with TikTok Ads Manager
Proven experience managing and scaling B2C lead-generation campaigns
Experience personally managing meaningful monthly advertising budgets
Strong direct-response advertising and creative strategy experience
Extensive experience with structured creative and A/B testing
Strong understanding of Meta Pixel, CAPI, TikTok Pixel, UTMs, attribution, and conversion tracking
Ability to independently diagnose campaign and tracking issues
Strong understanding of landing pages and conversion funnels
Ability to distinguish between low-cost leads and qualified leads that actually convert
Strong analytical and problem-solving skills
Excellent communication and attention to detail
Ability to work independently and take ownership of performance
Ability to operate effectively in a fast-moving, growth-oriented environment

Dental, healthcare, medical, legal, home services, or other high-ticket B2C lead-generation experience is strongly preferred.

What Success Looks Like

The right person should always be able to clearly answer:

What is working and why?

What is underperforming and why?

What did we test?

What did we learn?

What are we testing next?

How is advertising translating into qualified leads and booked consultations?

We are looking for someone who takes ownership of results and is constantly looking for opportunities to improve performance.

Compensation & Benefits

$25–$50 per hour, based on experience and demonstrated results
Performance-based bonus opportunities
Part-time or full-time opportunities available
Benefits available for eligible full-time employees
Paid time off for eligible employees
Opportunity for increased compensation based on performance and growth
Direct involvement with leadership
Meaningful ownership over paid-media strategy and performance
Opportunity for professional growth as the organization expands

To Apply

Please submit your résumé along with:

Examples or case studies of campaigns you personally managed
Approximate monthly ad spend you personally managed
Specific Meta and TikTok results
Examples of campaigns you successfully scaled
Before-and-after CPL, CPA, CVR, ROAS, or other relevant metrics
An example of an underperforming campaign you personally diagnosed and improved
Your experience with Meta Pixel, CAPI, TikTok Pixel, tracking, and attribution
An example of how you improved lead quality, not simply lead volume

Please be specific about campaigns you personally managed and results you were directly responsible for.

Pay: $25.00 - $50.00 per hour

Expected hours: 25.0 – 40.0 per week

Benefits:

401(k)
Employee discount
Paid time off

Work Location: In person

Fusion Dental Implants

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