Fusion Dental Implants | Roseville, CA
Part-Time or Full-Time | On-Site / Hybrid
Pay: $25–$50 per hour, based on experience
Performance-Based Bonus Opportunities + Benefits for Eligible Full-Time Employees
About Fusion Dental Implants
Fusion Dental Implants is a growing dental organization focused on dental implants, full-arch treatment, and comprehensive patient care. As we continue to expand, we are building a stronger internal marketing team focused on measurable growth, accountability, and performance.
We are seeking an experienced, highly driven Paid Ads Specialist to take hands-on ownership of our paid social advertising across Meta and TikTok.
We are looking for a true performance marketer who understands how to build, test, troubleshoot, optimize, and scale high-ticket B2C lead-generation campaigns.
This is not a position for someone who simply launches campaigns and monitors dashboards. We need someone who can independently analyze performance, identify problems and opportunities, develop a testing strategy, execute quickly, and continuously improve results.
Our focus goes beyond generating the lowest-cost lead. We care about the complete patient acquisition funnel:
Ad → Lead → Qualified Lead → Booked Consultation → Patient Acquisition
Key Responsibilities
- Take day-to-day ownership of Meta Ads and TikTok Ads
- Build, launch, manage, optimize, and scale paid social campaigns
- Develop campaign structures based on objectives, audiences, services, locations, and performance
- Develop structured testing strategies across creative concepts, hooks, copy, offers, audiences, formats, and placements
- Continuously test new creatives and identify winning concepts
- Identify creative fatigue and underperforming assets quickly
- Work closely with our creative team to develop performance-driven advertising assets
- Translate campaign data into actionable creative briefs and recommendations
- Manage campaign budgets, pacing, and allocation
- Test audiences, placements, campaign structures, and bidding strategies
- Monitor and improve CPL, CPA, CTR, CPM, CPC, conversion rate, frequency, lead quality, and booked consultation performance
- Analyze campaign performance regularly and proactively identify opportunities or problems
- Scale successful campaigns while maintaining acquisition efficiency and lead quality
- Manage and troubleshoot Meta Pixel, Conversions API, TikTok Pixel, UTMs, and conversion events
- Ensure campaigns, creative assets, links, forms, and tracking are properly tested before launch
- Identify attribution or tracking discrepancies and coordinate solutions
- Analyze performance beyond the initial lead to understand what happens throughout the patient acquisition funnel
- Work closely with leadership, marketing, creative, and call-center teams
- Develop clear testing and optimization roadmaps
- Provide clear performance reporting outlining results, tests, findings, and next actions
- Stay current on Meta and TikTok platform changes, advertising trends, and healthcare advertising requirements
Qualifications
Strong candidates should have:
- 4+ years of hands-on paid social or performance marketing experience preferred
- Advanced experience with Meta Ads Manager
- Strong hands-on experience with TikTok Ads Manager
- Proven experience managing and scaling B2C lead-generation campaigns
- Experience personally managing meaningful monthly advertising budgets
- Strong direct-response advertising and creative strategy experience
- Extensive experience with structured creative and A/B testing
- Strong understanding of Meta Pixel, CAPI, TikTok Pixel, UTMs, attribution, and conversion tracking
- Ability to independently diagnose campaign and tracking issues
- Strong understanding of landing pages and conversion funnels
- Ability to distinguish between low-cost leads and qualified leads that actually convert
- Strong analytical and problem-solving skills
- Excellent communication and attention to detail
- Ability to work independently and take ownership of performance
- Ability to operate effectively in a fast-moving, growth-oriented environment
Dental, healthcare, medical, legal, home services, or other high-ticket B2C lead-generation experience is strongly preferred.
What Success Looks Like
The right person should always be able to clearly answer:
What is working and why?
What is underperforming and why?
What did we test?
What did we learn?
What are we testing next?
How is advertising translating into qualified leads and booked consultations?
We are looking for someone who takes ownership of results and is constantly looking for opportunities to improve performance.
Compensation & Benefits
- $25–$50 per hour, based on experience and demonstrated results
- Performance-based bonus opportunities
- Part-time or full-time opportunities available
- Benefits available for eligible full-time employees
- Paid time off for eligible employees
- Opportunity for increased compensation based on performance and growth
- Direct involvement with leadership
- Meaningful ownership over paid-media strategy and performance
- Opportunity for professional growth as the organization expands
To Apply
Please submit your résumé along with:
- Examples or case studies of campaigns you personally managed
- Approximate monthly ad spend you personally managed
- Specific Meta and TikTok results
- Examples of campaigns you successfully scaled
- Before-and-after CPL, CPA, CVR, ROAS, or other relevant metrics
- An example of an underperforming campaign you personally diagnosed and improved
- Your experience with Meta Pixel, CAPI, TikTok Pixel, tracking, and attribution
- An example of how you improved lead quality, not simply lead volume
Please be specific about campaigns you personally managed and results you were directly responsible for.
Pay: $25.00 - $50.00 per hour
Expected hours: 25.0 – 40.0 per week
Benefits:
- 401(k)
- Employee discount
- Paid time off
Work Location: In person
