Job Summary

Marketing & Brand

Maintain consistent company branding.
Create and update ads, flyers, brochures, product sheets, signage, banners, and other marketing materials.
Keep product information, pricing, photos, and marketing claims current.
Coordinate apparel, promotional products, printing, and outside marketing vendors.

Digital Marketing

Customer Communications

Manage customer emails, promotions, announcements, and marketing campaigns.
Maintain customer and prospect marketing lists.
Promote products, seasonal specials, events, new technology, and service programs.
Develop campaigns for both existing customers and new prospects.

Website & Shopify

Manage and update the company website and Shopify store.
Keep products, pricing, photos, locations, employee information, and contact information current.
Coordinate website changes with outside providers when necessary.
Help improve the company's online visibility and customer experience.

Sales & Product Marketing

Work with the sales team to determine what products and services need promotion.
Create sales materials and lead-generation campaigns.
Track where marketing leads originate and distribute them appropriately.
Learn the company's agricultural technology products and explain their benefits in simple, farmer-friendly terms.
Promote customer benefits such as automation, labor savings, efficiency, grain management, and return on investment.
Help market new products, technology, software features, and services.

Shows, Events & Media

Work with the farm show coordinator on farm shows and events.
Plan customer appreciation events, demonstrations, open houses, promotions, and giveaways.
Prepare displays, literature, banners, and promotional materials.
Coordinate radio, print, digital, and agricultural media advertising.
Assist with interviews, press releases, product announcements, and other media opportunities.

Planning & Tracking

Maintain a marketing calendar based around agricultural seasons, shows, promotions, and product launches.
Track the marketing budget and advertising expenses.
Monitor leads, website activity, email engagement, social media performance, and advertising results.
Report what marketing efforts are working and recommend changes when needed.

General Expectations

Understand agriculture and be willing to learn technical agricultural products.
Be organized, self-motivated, and able to manage multiple projects.
Communicate professionally with customers, salespeople, vendors, and management.
Meet deadlines and work independently.
Occasionally travel to locations, customer sites, farm shows, and events.

Pay: $45,000.00 - $50,000.00 per year

Benefits:

People with a criminal record are encouraged to apply

Work Location: In person

Intellifarms Northern Division

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