Job Summary
Marketing & Brand
- Maintain consistent company branding.
- Create and update ads, flyers, brochures, product sheets, signage, banners, and other marketing materials.
- Keep product information, pricing, photos, and marketing claims current.
- Coordinate apparel, promotional products, printing, and outside marketing vendors.
Digital Marketing
- Manage Facebook, Instagram, LinkedIn, Google Ads, and Facebook posts/Ads.
- Maintain a regular social media and advertising schedule.
- Create photos, videos, posts, promotions, and other digital content.
- Monitor online inquiries and route leads to the appropriate salesperson.
- Track digital advertising performance and adjust campaigns as needed.
Customer Communications
- Manage customer emails, promotions, announcements, and marketing campaigns.
- Maintain customer and prospect marketing lists.
- Promote products, seasonal specials, events, new technology, and service programs.
- Develop campaigns for both existing customers and new prospects.
Website & Shopify
- Manage and update the company website and Shopify store.
- Keep products, pricing, photos, locations, employee information, and contact information current.
- Coordinate website changes with outside providers when necessary.
- Help improve the company's online visibility and customer experience.
Sales & Product Marketing
- Work with the sales team to determine what products and services need promotion.
- Create sales materials and lead-generation campaigns.
- Track where marketing leads originate and distribute them appropriately.
- Learn the company's agricultural technology products and explain their benefits in simple, farmer-friendly terms.
- Promote customer benefits such as automation, labor savings, efficiency, grain management, and return on investment.
- Help market new products, technology, software features, and services.
Shows, Events & Media
- Work with the farm show coordinator on farm shows and events.
- Plan customer appreciation events, demonstrations, open houses, promotions, and giveaways.
- Prepare displays, literature, banners, and promotional materials.
- Coordinate radio, print, digital, and agricultural media advertising.
- Assist with interviews, press releases, product announcements, and other media opportunities.
Planning & Tracking
- Maintain a marketing calendar based around agricultural seasons, shows, promotions, and product launches.
- Track the marketing budget and advertising expenses.
- Monitor leads, website activity, email engagement, social media performance, and advertising results.
- Report what marketing efforts are working and recommend changes when needed.
General Expectations
- Understand agriculture and be willing to learn technical agricultural products.
- Be organized, self-motivated, and able to manage multiple projects.
- Communicate professionally with customers, salespeople, vendors, and management.
- Meet deadlines and work independently.
- Occasionally travel to locations, customer sites, farm shows, and events.
Pay: $45,000.00 - $50,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Parental leave
- Retirement plan
- Vision insurance
People with a criminal record are encouraged to apply
Work Location: In person