About Us

LaHaze is a family-founded, Michigan-grown cannabis company rooted in Northern Michigan. Our business is built on a simple idea: great cannabis takes hard work, community, and persistence. From the soil to the shelf, every LaHaze product reflects that commitment to quality and craft.

We are looking for hands-on Marketing Manager to build and run brand marketing across every channel — digital, in-store, and traditional. This is a true generalist marketing role. You'll run social and content, SMS/email, in-store retail marketing, the website, photography/content production, promotions, and traditional/local media.

Responsibilities

Social Media

Own the content calendar and daily posting across all brand accounts (LaHaze, REGS, and any future brands)
Manage community engagement: respond to comments/DMs, monitor mentions, escalate issues
Ensure all posts comply with CRA advertising rules and platform cannabis policies; manage account-restriction risk

SMS & Email Marketing

Launch and manage the SMS program (Blaze-integrated or Alpine IQ) — list growth, opt-in compliance, send cadence
Build and send Klaviyo campaigns for retail/VIP and B2B wholesale audiences
Manage VIP Club communications: member drops, birthday bonuses, early-access alerts
Track open, click, redemption, and unsubscribe rates; report monthly

In-Store Point of Sale & Retail Marketing

Design and maintain in-store signage, menu boards, shelf talkers, and POS displays across 217 Mill, Lighthouse (TC), and Parc Alpena
Coordinate with store managers on promo timing, product launches, and menu changes
Keep Weedmaps, Leafly, and online menu listings current and accurate

Website

Perform routine content updates: product pages, promos, hours, location info, blog/news
Maintain e-commerce menu presentation and Blaze integration accuracy
Monitor site analytics and SEO basics; flag issues to IT

Photography & Content Curation

Shoot and edit product, lifestyle, facility, and event photography/video
Maintain an organized brand asset library (photos, logos, templates) for all locations
Ensure visual consistency with brand guidelines across every channel

Promotions & Campaign Concepting

Develop monthly and seasonal promo concepts (holidays, 4/20, drops, clearance)
Build campaign briefs: offer, audience, channels, creative, timeline, budget
Coordinate execution across social, SMS, email, in-store, and third-party channels
Measure results against goals and document learnings

Third-Party & Traditional Marketing

Manage billboard placements: vendor relations, creative, contracts, rotation schedules
Manage radio advertising (e.g., WGFN/Black Diamond bundle): scripts, flight schedules, 21+ audience compliance
Plan and staff promo events, pop-ups, sponsorships, and vendor days; handle permits and CRA compliance
Coordinate with wholesale partners on co-marketing for LaHaze and REGS products

Qualifications

3+ years of marketing experience, ideally with direct ownership of both digital and in-person/retail marketing channels
Working knowledge of Michigan CRA cannabis advertising rules and platform-level cannabis content policies
Hands-on experience with email/SMS marketing platforms (Klaviyo, Alpine IQ, or similar) and building segmented, compliant campaigns
Comfort with retail-facing tools: Weedmaps/Leafly listing management, POS/menu platforms (Blaze or similar)
Photography and basic video/photo editing skills (Adobe Creative Suite, Canva, Lightroom, or similar)
Experience building and executing campaign briefs end-to-end — concept, budget, timeline, channel coordination, and post-campaign reporting
Basic website content management (WordPress or similar) and comfort reading site analytics
Experience with traditional media buying/vendor management (billboards, radio, sponsorships)
Excellent project management and prioritization skills
Comfortable working in-office in Northern Michigan and traveling periodically between retail locations (Cheboygan, Traverse City, Alpena)
Must be 21+ and able to pass any licensing/background requirements applicable to Michigan cannabis industry employees

Pay: $50,000.00 - $58,000.00 per year

Work Location: In person

LaHaze Cannabis Company

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