Minizfigs designs and produces building toy sets for national retail partners and brands.

We’re hiring a Creative Lead to own how our products and brand look across packaging, retail displays and sales materials. You’ll establish creative direction, produce finished design work and guide our junior graphic designer. Your decisions will directly shape how customers discover our products and how retail buyers see our company.

What you’ll own

Develop packaging that makes the product appealing, communicates its features clearly and stands out on a store shelf.
Establish consistent design standards across Minizfigs products while giving individual products a distinct identity.
Design packaging, product graphics, instruction booklet layouts, retail displays, catalogs, sell sheets and buyer presentations.
Develop clear product names, headlines and packaging copy that fit the product and intended customer.
Direct and review design colleagues' work, provide useful feedback and maintain quality across projects.
Prepare and review production files, dielines, proofs and printed samples for layout, color, accuracy and finish.
Apply customer and partner brand guidelines and incorporate feedback through the approval process.
Work with product designers and project management to keep artwork, revisions and approvals on schedule.

You’ll be expected to bring a clear recommendation, explain your design decisions and carry approved concepts through production.

What you’ll bring

Professional experience designing packaging or retail materials for physical consumer products.
A portfolio showing work that reached production, with your contribution clearly identified.
Strong skills in Adobe Illustrator, Photoshop and InDesign.
Practical knowledge of dielines, typography, color management, print preparation and production requirements.
Good judgment about visual hierarchy, messaging and what makes a product understandable and appealing at retail.
Experience giving actionable design feedback and reviewing other designers’ work.
The ability to manage several active projects and deliver accurate work with limited day-to-day direction.

Why Minizfigs

You’ll work directly with the product team, have meaningful authority over creative decisions and set the visual standards for our products. Your work will become physical products, packaging and displays sold through retail partners.

Benefits

12 paid vacation days annually
3 paid sick days annually
7 paid holidays
401(k) eligibility after 90 days with a company match of 100% on the first 3% contributed and 50% on the next 2%

How to apply

Submit your resume and portfolio. Include two or three relevant packaging or retail projects and briefly explain what you personally designed and what went into production.

This position works in our La Crosse office. Applicants must be able to commute or relocate before starting.

We're prepared to hire immediately if we find the right fit. The start date can accommodate a notice period or relocation.

Pay: $70,000.00 - $80,000.00 per year

Benefits:

401(k)
401(k) matching
Employee discount
Paid time off

Application Question(s):

Have you professionally designed packaging or retail materials for physical consumer products that went into production?
Are you proficient in Adobe Illustrator, Photoshop and InDesign?
Please provide your portfolio link and identify one packaging or retail project you personally designed. Briefly describe your contribution.

Ability to Commute:

La Crosse, WI 54603 (Required)

Work Location: In person

Minizfigs

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Creative Lead