JOB DESCRIPTION
Perelel is looking for a strategic, creative, and highly organized Brand Marketing Associate to join our Brand Marketing Team full-time. This role will work closely with our Senior Director of Brand Marketing and is responsible for supporting role on the Brand Marketing Team through a comprehensive scope that provides exposure to brand marketing campaign activity, influencer and events.
KEY RESPONSIBILITIES
Brand Marketing Campaign Activity:
- Project Support: Assist the marketing team by creating and managing decks, calendars, and Asana tasks for various projects.
- Brand Marketing Reporting: Collaborate with the Senior Brand Marketing Director and Brand Marketing Manager on partnership tracking key metrics and assembling initiative retrospectives, providing insights and analysis to improve future initiatives.
- Budget Tracking: Track and manage budgets for gifting, influencer activities, and other marketing expenses as needed.
Influencers:
- Support the Brand Advocate Program: Support day-to-day operations of the program, ensuring key KPIs are met.
- Influencer List Curation: Develop and curate targeted influencer lists for marketing gifting campaigns, events, and initiatives, ensuring alignment with brand goals and audience.
- Contract Management: Create and maintain a comprehensive database of partnership/influencer contracts and invoices.
- Deliverable Oversight: Track and monitor influencer deliverables to ensure all commitments are fulfilled. Promptly flag any discrepancies to the Marketing Team.
- Influencer Relationship Management: Foster and maintain proactive, positive relationships with influencers to ensure long-term partnerships and successful collaborations.
- Performance Reporting: Compile monthly and campaign-specific reports on influencer activities using both internal metrics and requesting metrics/feedback from influencer on performance, highlighting key wins, identifying areas for improvement, and providing actionable insights.
- Platform Management: Manage influencer platforms like Grin,Tribe, and Nectar ensuring data accuracy and optimization for effective influencer communication.
Brand Events + Partnership Support
- Event Coordination: Support the Senior Brand Marketing Director in organizing brand events and partner activations, including partner communications, internal briefing, managing event logistics, creating run-of-show schedules and post-event retrospectives.
- On-site Support: Represent the brand at events as needed, ensuring smooth operations and a premium brand presence.
- Platform Management: Manage event platforms such as Luma - ensuring that community events and support groups are up to date. Provide weekly updates and statuses on RSVP tracking, recommending marketing pushes as needed to ensure strong attendance.
Gifting
- Influencer Gifting: Manage monthly influencer gifting programs, ensuring gifting goals are met and tracked accordingly.
- Campaign Giftings: Coordinate brand campaign gifting initiatives, influencer giftings, and customer surprise-and-delight programs - and work hand in hand with agency or production partner when relevant
- Merchandise Management: Maintain and organize all brand merchandise at HQ, ensuring accurate inventory for gifting and events.
General Support
- Special Projects: Assist with various special projects as assigned.
- Invoice & Budget Management: Submit invoices and reconcile budgets for marketing activities and gifting programs as needed.
- Discount Code Management: Create and update discount codes for partnerships, influencers and events, ensuring the discount code list is refreshed monthly.
QUALIFICATIONS AND REQUIREMENTS
- 2-4 years of experience in Marketing
- Highly organized, master negotiator and good problem-solving skills
- Ability to balance and manage multiple projects at once
- Personal interest in the health and wellness category; well-versed in the space
- Ability to work to in a fast-paced, entrepreneurial environment, while maintaining a positive “can-do” attitude
- Collaborative team player with an open mind and willingness to learn
- A genuine passion for the Perelel brand, our mission, customer, and products
- Excellent communication skills, both written and verbal
OUR MISSION
Perelel is the first and only vitamin to be founded by an OB/GYN alongside a team of leading women’s health doctors. Our vitamin packs offer targeted nutrition for wherever you are in your reproductive lifecycle. Using only high-quality ingredients in the most bioavailable formats, our doctor-made formulations ensure you’re getting exactly what you need, when you need it most. We believe that everyone is entitled to a healthful pregnancy. Perelel genuinely cares about its customers and works extremely hard to put out the best products for them.
TO APPLY: Email careers@perelelhealth.com with your resume and cover letter.
