At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
As an Analyst II on our Sports Marketing Analytics team, you’ll use data to improve the performance of DraftKings’ reach channels, like TV, audio, influencer, affiliate, and more, for our Sportsbook product. You’ll focus on optimizing spend, measuring effectiveness, and providing insights that shape strategy and drive growth. Through cross-functional collaboration and analytical problem solving, you will enable teams across our organization to make smarter, better, and faster decisions.
What you’ll do as an Analyst II, Sports Marketing
- Analyze performance across reach channels and recommend optimizations to improve ROI.
- Build and maintain dashboards and reports that empower marketing teams with clear, actionable insights.
- Support testing strategies through strong statistical analysis and experimentation.
- Collaborate with marketers and stakeholders to solve complex problems and shape channel strategy.
- Present findings to partners across the business to influence decisions.
What You’ll Bring
- Bachelor’s or advanced degree in Mathematics, Statistics, Engineering, Computer Science, Business Analytics, or another relevant discipline.
- At least 2 years of business analytics experience, preferably with exposure to compliance, technology, consulting, and/ or e-commerce industry.
- Knowledge of statistical methods, predictive modeling (e.g. OLS, Logistic regression, etc), data analysis, and working with large datasets.
- Knowledge of SQL/Snowflake, Python, and Tableau.
- Comfortable in a fast-paced, results-driven environment.
- Ability to maintain stakeholder relationships and deliver concise technical insights to a varied audience.
#AC2025
Join Our Team
We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 76,800.00 USD - 96,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
