About Us
Karma and Luck is a modern spiritual lifestyle brand offering meaningful jewelry, home décor, and gifts designed to inspire and uplift. With retail locations across the U.S. and a growing e-commerce presence, we are on a mission to spread positivity and connection through every product we create.
We are looking for a creative, trend-savvy Social Media Content Creator who specializes in Instagram Reels, TikTok, and short-form video. This role will be key in producing visually stunning, viral-worthy content that showcases our products, tells our brand story, and drives engagement across platforms.
Responsibilities
- Develop, film, and edit short-form videos (Reels, TikToks, YouTube Shorts) that align with brand identity and current social trends.
- Create content that highlights jewelry, home décor, and spiritual lifestyle themes in engaging, authentic ways.
- Research trending sounds, effects, and formats to maximize reach and virality.
- Collaborate with the marketing, creative, and retail teams to capture in-store, product, and lifestyle content.
- Maintain a consistent posting schedule and content pipeline.
- Analyze performance metrics (views, engagement, conversions) to optimize content strategy.
- Stay ahead of social media algorithm updates, trends, and best practices.
Qualifications
- 2+ years of experience creating content for Instagram Reels and/or TikTok (portfolio required).
- Strong video shooting and editing skills (CapCut, Adobe Premiere, Final Cut Pro, or similar tools).
- Passion for storytelling, design aesthetics, and trend culture.
- Ability to work quickly and creatively under tight deadlines.
- Understanding of social media growth strategies and content performance analytics.
- Experience in lifestyle, fashion, or jewelry content creation is a plus.
- Strong communication and collaboration skills.
