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Serving the needs of all families with young children, Carter's Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter's, OshKosh B'gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.
How You'll Make An Impact
Carter's, Inc is seeking a content creator to grow and engage our audience on TikTok. As the children's apparel leader on social, the team is looking for someone who can continue evolving our social approach and pushing the brand forward. In this role, you will be the TikTok content and channel lead, responsible for conceptualizing, filming, editing and publishing short-form video content that aligns with our brand voice, drives engagement and increases visibility.
The ideal candidate for this role is a creative storyteller-able to concept large, impactful social ideas and bring them to life in a TikTok-first way. They must also be passionate about culture, digital storytelling, social trends and community engagement.
This role reports to the Sr. Manager, Social Media and Brand Engagement and is based in our Buckhead office.
70%: Social Content Creation, TikTok
- Lead the creation of compelling, emotionally resonant daily/weekly visual content-mainly Carter's TikTok, as well as house of brand accounts where applicable-aligned with master brand ID and channel content strategies
- Leverage insight tools, media monitoring and social community platforms to uncover emerging channel trends and consumer insights to inform weekly content creation
- Collaborate with brand marketing, design and product teams to align content with brand objectives
- Assists the organic social strategy lead with monthly content strategy and content development from ideation to go-live date for TikTok
- Monitor performance metrics (views, likes, shares, engagement) and optimize content based on insights
- Occasionally appear on camera as a brand representative
- Attend brand photoshoots
20%: Community Management and Gifting, TikTok
- Serve as lead of community management for TikTok, engaging with customers, influencer partners, content creators, viral content and brands
- Assist with Surprise and Delight program by identifying recipients, conduct outreach and ship product
10%: Social Content Creation, Pinterest
- Assist with Pinterest content creation and execution as needed
Must Have
WE'D LOVE TO HEAR FROM YOU IF:
- Great project management skills
- Strong verbal and written communication skills
- Strong interpersonal and relationship-building skills with both internal and external partners, strong collaborator
- Interest or previous experience working in a high energy, fast-paced environment
- 1-2 years' progressive marketing experience with brand or agencies, or equivalent experience as independent content creator
Preferred Skills And Experience
- Culturally dialed-in social native - lives and breathes Internet Culture
- Proven experience with designing and executing social media content
- Knowledge of other short-form platforms (TikTok, Instagram Reels, YouTube Shorts)
- Highly prefer BS/BA degree in Marketing, Communications, or related field
- Hands-on team player fluent in the fundamentals of branding
- Basic graphic design skills are a plus
- Copywriting skills a plus
Our Team Members
- Lead Courageously: Have a strong sense of personal values that align with our Company values
- Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment
- Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients
- Drive Growth: Set aggressive goals and implement plans precisely
- Cultivates Innovation: Respectfully challenge the "we've always done it this way" mentality and explore new ways to achieve desired outcomes
Make a Career At Carter's
Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter's University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.
NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.
Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.
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