Field Marketing Coordinator at NearU
Overview
The Field Marketing Coordinator will be a key player in supporting NearU’s local branch marketing efforts across HVAC, Plumbing, and Electrical services. This role bridges corporate strategy and branch-level execution, ensuring our teams have the marketing tools, events, and activations they need to drive customer acquisition and retention. Because our services are demand-based (not everyday purchases), the ideal candidate will understand how to market across multiple service areas, tailoring activations to create urgency, trust, and long-term customer loyalty.
NearU is a people-centric, process-driven, and technology-enabled customer service platform dedicated to revolutionizing the home services industry by vastly improving the customer and employee experience.
Key Responsibilities:
- Local Branch Support: Serve as the primary marketing contact for assigned branches, building relationships and supporting their local marketing needs across unique service areas.
- Campaign Execution: Support rollout of branch-level campaigns, seasonal promotions, and customer engagement initiatives designed to capture demand at the right time.
- Event & Sponsorship Management: Coordinate logistics for community events, sponsorships, trade shows, and grassroots marketing efforts to grow brand awareness in local markets.
- Demand Generation: Assist in executing programs that drive inbound leads and customer retention, leveraging tactics that address urgent, high-value service needs.
- Performance Tracking: Monitor budgets, campaign performance, and branch-level results; provide reporting and recommend adjustments to improve ROI across markets.
- Cross-Team Collaboration: Work closely with branch managers, the field marketing team, and central marketing resources (digital, creative, operations) to ensure alignment and consistency across multiple units and service areas.
Qualifications:
- 2+ years of marketing, field support, or administrative coordination experience (multi-unit, service-based, or demand-driven industries strongly preferred).
- Highly organized, energetic, and detail-focused with excellent time management skills.
- Strong communication and interpersonal skills with the ability to build relationships across multiple teams.
- Experience with customer-facing service or retail businesses, especially those requiring trust-building in non-recurring, demand-based purchase cycles.
- Comfortable juggling multiple projects and deadlines in a fast-paced, high-growth environment.
- Willingness and ability to travel to support branch marketing activations as needed.
NearU is an Equal Opportunity Employer AA/EOE/M/F/V/D. In compliance with the Americans with Disabilities Act, NearU may provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.
