About The Visionary Group (TVG)
Welcome to The Visionary Group. We are a close knit e-commerce growth team of brand builders, strategists, and marketers. We help ecom companies scale to maximum their true potential by exploring DTC solutions best suit for their stage of business. Founded in 2022, our collection of fast paced team members is becoming filled with high priority work, which is where you come in!
What this position is responsible for:
We’re looking for an Email Marketing Strategist with a strong grasp of Klaviyo, eCommerce fundamentals, and email lifecycle strategy. You’ll own the planning, execution, and performance of email flows and campaigns for a portfolio of Shopify-based brands. You’ll also collaborate and manage designers and copywriters to bring strategy to life while monitoring data to improve results.
Requirements/Experience:
- 3+ years of experience in email marketing, preferably at an agency or DTC brand
- Proficient in Klaviyo: segmentation, automations, A/B testing, reporting, scheduling, etc.
- Strong understanding of the customer journey and email lifecycle (welcome, cart abandonment, post-purchase, win-back, etc.)
- Ability to build and optimize flows, manage campaigns, and troubleshoot issues inside Klaviyo
- Familiarity with Shopify, Facebook, Google, and basic paid/organic channel integration
- Data-savvy: Able to interpret performance metrics like open rate, CTR, revenue per recipient, etc.
- Comfortable managing multiple accounts and deadlines in a fast-paced environment
- Strong communication and organizational skills so you can confidently own your department’s role in client calls
- Ability to lead team of copywriters and designers
Common Traits We Are Seeking:
- Strategic mindset paired with executional excellence
- Organized and detail-oriented: you double (if not triple) check every segment, link, and trigger
- Curious, coachable, and always looking to improve performance
- Takes ownership of their work and is proactive in suggesting new ideas
- Enjoys testing, analyzing, and learning from data
- Comfortable collaborating with creative, copy, and client-facing teams
Our Core Values
- Uncompromising Excellence
- Extreme Ownership
- Integrity Above All
- Results Driven Focus
Roles & Responsibilities for this position:
- Lead strategy, execution, and optimization of email marketing for assigned DTC clients
- Build and manage flows in Klaviyo, including segmentation, logic, triggers, and automation
- Plan and schedule weekly campaigns, manage content calendars, and QA all emails before send
- Collaborate with copywriters and designers to ensure campaigns align with brand voice and goals
- Report on performance and recommend improvements based on data - given to Email Manager and Client
- Conduct regular audits of client accounts to ensure best practices are being followed
- Stay on top of email marketing trends, industry updates, and platform innovations
- Support in cross-functional planning with paid media and creative teams to ensure cohesive retention strategies
Job Type: Full-time
Pay: $3,000.00 - $6,000.00 per month
Experience:
- Klaviyo (hands-on building + reporting): 2 years (Preferred)
- Email lifecycle strategy (flows & campaigns): 3 years (Preferred)
- Shopify (with Klaviyo integration): 1 year (Preferred)
Work Location: Remote
