Title: Marketing Coordinator I
Industry: Entertainment
Location: New York, NY
Duration: 3 months
Responsibilities
- Act as primary contact for implementation across our client O&O media inventory.
- Schedule and deliver daily/weekly promos, ensuring accuracy and alignment with strategic goals.
- Set up campaigns in linear and digital systems; traffic creatives via platforms like Google Ad Manager, Freewheel, and Campaign Manager.
- Monitor campaign performance, conduct data analysis, and assist in audience targeting using Nielsen and other analytics.
- Resolve discrepancies with Broadcast Center and support on-call rotation as needed.
Requirements
- Experience or strong interest in broadcast log scheduling and media operations; detail-oriented with excellent time management.
- Experience with digital trafficking and ad platforms.
- Ability to analyze campaign data and build audience targets using analytics tools.
Skills
- Marketing
- Media Coordination
- Campaign Management
- Data Analysis
- Audience Targeting
- Digital Advertising
- Time Management
- Broadcast Scheduling
- Cross-functional Collaboration
- Reporting
Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.
ref_id: 91923800-3e42-4f78-bab9-f788d0c94d95
