About the role
The Social Media Coordinator plays an integral role in supporting the LOFT social media team in the day-to-day social media operations of the brand, including but not limited to scheduling, monitoring and reporting on all social posts across platforms, managing user-generated content, owning social community building, interaction and engagement on all social platforms as well as supporting influencer discovery. Role is highly cross-functional working with Marketing, Creative, Client Contact, PR and Ecommerce.
The impact you can have
- Schedule LOFT posts and content across all social channels (including Facebook, Instagram, Pinterest, Twitter, TikTok and more as needed)
- Partner with Social Media Manager to create monthly social briefs and editorial calendars
- Liaising between the creative, editorial, merchandising, site, email, and marketing teams to achieve social media and brand goals
- Coordinate and support roll out of social campaigns and sweepstakes.
- Community Management: monitor all social channels for customer service complaints and questions, responding and/or escalating as appropriate, including during non-business hours (nights & weekends)
- Manage user-generated content galleries
- Contribute to creation of weekly, monthly and quarterly social media reports and campaign recaps
- Project management for social media assets including brief creation
- Work with PR to research potential influencer partnerships and gifting opportunities and prepare and send products to influencers as needed
- Support the team by researching a variety of topics surrounding execution of upcoming campaigns, and compile reports on such topics
- Contribute thoughtful and innovative ideas to team meetings and brainstorms for upcoming campaigns, strategies and events
- As needed, support PR team with packing and sending product, and at LOFT events in a variety of capacities
- Stay up to date on all platform innovations and new content types, providing insights and recommendations to the larger team
You'll bring to the role
- 1-2 years of experience in social media or digital marketing
- Superior written and oral communication skills.
- Must be detail oriented and deadline driven with strong organizational and time management skills
- Genuine enjoyment of extensive social interactions/communities with love for customer care
- Willing to be available to monitor and engage with customers on social during non-business hours (nights & weekends)
- Knowledge of social media platforms
- Love of clothes and fashion
- Ability to thrive in a fast-paced ever changing corporate environment
- Knowledge of how to translate a brand’s voice and message to social media
- Highly enthusiastic and eager to learn and make a difference
- Proficiency in MS Office (Word, Powerpoint and Excel)
Benefits
- You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
- Support for your individual development plus opportunities for career mobility within our family of brands.
- A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities. *
- Medical, dental, vision insurance & 401(K)*
- Employee Assistance Program (EAP)
- Time off – paid time off & holidays*
- Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.
- The target salary range for this role is: $25/hr - $26.40/hr
