Company Description
Job Description
Would you jump at the chance to be part of reinventing one of the world’s most recognizable brands? At A&F, we’re on a mission to inspire our customers to be confident, feel comfortable, and face their fierce. Our goal is to create relevant products and brand experiences that allow our customers to define the narrative of their own stories.
Our Marketing team has the essential responsibility of connecting our customers with our dynamic and ever-evolving brands. Their ownership of immersive campaigns through in-store, digital, social, event marketing and PR channels brings our brands’ vision to the world. This diverse and collaborative team of creative, strategic, and curious individuals are constantly looking for new ways to learn about our consumer and push the envelope in our efforts to reach them.
The Associate Specialist, Influencer Marketing will assist in executing influencer-related marketing activations. This individual will work closely with cross-functional partners (Legal, Strategy, Creative, Social Media, Product, CRM, Loyalty) and external partners (Agencies, Social Influencers, VIPs) to establish our long-term strategy, provide brand guidelines for adherence, manage product sampling and event coordination support, and more.
This job is located at our Global Home Office in Columbus, Ohio.
What Will You Be Doing?
- Assist in growing the Abercrombie & Fitch and abercrombie kids influencer marketing programs with a particular focus on creating symbiotic partnerships through The Creator Suite, our brand’s dedicated creator community, to drive mass brand awareness, build affinity, and encourage product consideration and conversion through impactful, high performing content.
- Oversee the day-to-day management of the Creator Suite program via reviewing applications and approving content, relationship management, writing newsletters + program tasks, analyzing performance for weekly reporting and making strategic recommendations.
- Support monthly influencer campaigns in partnership with Sr Specialist, including reviewing creator lists, product gifting, and content review.
- Work alongside our platform partners to develop strategic recommendations based on creator behavior, provide platform feedback, and keep a pulse on industry trends.
- Cultivate relationships via IRL events, managing concepting and execution alongside HPBB team and creating local creator lists for store-based events across North America.
- Work with product team to develop and execute gifting and product seeding strategies that focus on priority product.
- Source new influencers and review and approve new influencers that provide reach and/or engagement and exude the brands lifestyle.
- Partner with other channel owners (social, paid media, e-comm, etc.) to maximize the exposure of influencer content.
- Assist in seasonal brainstorm and planning sessions to integrate influencer activations into the overarching marketing campaign; maintain open communication throughout execution to ensure cohesion with other brand tactics is maintained.
- Integrate program plans and deliverables into existing cross-functional processes.
- Drive clear program performance goals and reporting, including weekly, monthly, seasonal, and status/hindsight presentations for Marketing Leadership Team.
- Accurately deliver against established annual budget.
- Drive robust test & learn strategy to maximize effectiveness; present findings to Senior Influencer Manager.
- Continuously monitor industry trends, consumer behavior, and competitor activity to ensure the brands stay at the forefront of influencer marketing.
What Do You Need To Bring?
- Bachelor’s degree in Marketing, Advertising, Public Relations or related field or relevant experience
- 3+ years of experience in influencer marketing, preferably for lifestyle / fashion brands
- 2+ years of experience with program development/management, preferably with influencer or loyalty programs preferred
- Experience managing an external agency vendor/partner preferred
- Some existing relationships with relevant influencers expected
- High level of critical thinking ability and curiosity, particularly in balancing multiple projects and priorities on tight deadlines
- Very strong project management skills (including timeline development/management, budget)
- Collaborative team player, able to rally cross-functional team members to work effectively and efficiently together
- Strong relationship development/management and written/verbal communication skills
- High familiarity with integrated marketing disciplines (advertising, media, content, social, digital/e-comm, direct, CRM, PR, activation/events, in-store, etc.)
- Consistent engagement with marketing industry and its best practices (e.g. industry media, involvement in industry organizations/events, awareness of industry trends)
- Superb presentation skills and comfortable ideating/presenting ideas with all levels of an organization (up to/including C-level)
Our Company
Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.
The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com, and hollisterco.com.
At Abercrombie & Fitch Co., we lead with purpose and always put our people first. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.
Benefits & Perks
As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:
- Incentive bonus program
- 401(K) savings plan with company match
- Annual companywide review process
- Flexible spending accounts
- Medical, dental and vision insurance
- Life and disability insurance
- Associate assistance program
- Paid parental and adoption leave
- Access to fertility and adoption benefits through Carrot
- Access to mental health and wellness app, Headspace
- Paid Caregiver Leave
- Mobile Stipend
- Paid time off and one paid volunteer day per year, allowing you to give back to your community
- Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year)
- Seven associate wellness half days per year
- Merchandise discount on all of our brands
- Opportunities for career advancement, we believe in promoting from within
- Access to multiple Associate Resource Groups
- Global team of people who will celebrate you for being YOU!
Additional Information
ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER
