ABOUT THE ROLE
- Columbus, OH (Hybrid preferred)
- Full-Time – Direct Hire
- Reports to: President & CEO (Teresa)
- Salary: Conversations starting at $150K
Our client is seeking an experienced Assistant Vice President (AVP) of Marketing Strategy and Communications to lead the transformation of their marketing function into a true strategic growth driver. This role will own brand, go-to-market strategy, sales enablement, and executive communications—most notably leading the 2026 national launch of a new insurance services brokerage.
This is a unique opportunity for a hands-on, strategic B2B marketing leader in the insurance or financial services space who thrives in a lean, collaborative environment. The AVP of Marketing will report directly to the President & CEO and partner closely with the AVP of Sales to define value propositions, build adoption strategies, and modernize communications across multiple lines of business.
ABOUT OUR CLIENT
Our client is the only private deposit insurance alternative for U.S. credit unions, serving as a trusted partner for nearly 90 credit unions and protecting approximately $20 billion in insured deposits. Through its subsidiary, the company also provides excess share insurance coverage above federal limits to nearly 380 credit unions across 37 states.
As the organization continues to grow and prepare for the launch of a new insurance services program by March 2026, they’re expanding their leadership team to bring in a dedicated marketing strategist who can define the brand’s value proposition, strengthen client engagement, and lead high-impact initiatives across the credit union ecosystem.
DAILY RESPONSIBILITIES
- Develop and execute comprehensive marketing strategies aligned with company objectives and growth goals.
- Define and lead the brand strategy, messaging, and positioning for multiple business lines.
- Lead the go-to-market plan and communications strategy for the 2026 launch of the new insurance services brokerage.
- Partner with Sales to build compelling value propositions and enablement tools that drive adoption and retention.
- Oversee digital marketing, content, social media, and trade show strategy with a focus on measurable outcomes.
- Manage corporate and executive communications, including board-level materials, public relations, and thought leadership.
- Use data and customer insights to refine strategy, improve engagement, and guide marketing investment.
- Coach and mentor a Marketing & Design Specialist to ensure consistent voice, visual standards, and campaign execution.
- Collaborate with leadership across Operations, Finance, and IT to support organizational priorities.
- Manage department budget, vendor relationships, and sponsorship agreements.
REQUIREMENTS AND QUALIFICATIONSRequired Skills
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
- 10+ years of progressive marketing leadership, including 5+ years in a senior or executive role.
- Experience leading B2B marketing in insurance, financial services, or another regulated industry.
- Proven success with product launches, brand positioning, and go-to-market strategy.
- Strong writing and executive communication skills, including board-facing or C-suite materials.
- Ability to build strong cross-functional partnerships and lead with both strategy and execution.
- Demonstrated ability to do more with less—comfortable in lean, collaborative environments.
Bonus Skills
- Familiarity with the credit union ecosystem or financial regulatory landscape.
- Experience with trade show/event strategy, CRM or marketing automation tools.
- Player-coach leadership style; adept at mentoring junior team members.
ABOUT US
Portfolio Creative is an award-winning specialized staffing and recruiting company providing talent in the digital, marketing, and creative industries. We work with clients in several states, and employ candidates in and outside of Ohio. Please note, we do not have the ability to work with candidates outside of the U.S.
Portfolio Creative is an equal opportunity employer. We strive to have a diverse and inclusive workforce and are committed to ensuring all employees are recruited, assigned, and employed on a nondiscriminatory basis.
Job Number: 8547
Job Type: Full-time
Pay: $150,000.00 - $190,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Application Question(s):
- Have you previously worked in the financial, insurance, or banking industry or any other heavily regulated industry? If yes, please explain in detail.
- Will you now or in the future require work sponsorship?
Experience:
- B2B marketing: 8 years (Preferred)
Ability to Commute:
- Dublin, OH 43017 (Required)
Ability to Relocate:
- Dublin, OH 43017: Relocate with an employer provided relocation package (Required)
Work Location: Hybrid remote in Dublin, OH 43017
