Job Details
Description
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About KCRG
KCRG-TV9 is the most-watched and most-trusted news outlet covering Eastern Iowa. Based in Cedar Rapids with a bureau in Dubuque, we are dedicated to being a part of our community and keeping that community informed. We produce 7+ hours of news each day, support robust social media and digital platforms, and carry dozens of live sports and community events each year with our live production unit. KCRG is also part of Gray Digital Media (GDM), which offers high-quality and targeted digital services, both locally and in all 50 states.
Job Summary/Description
KCRG-TV9, a Gray Media Station, is seeking a dynamic and motivated Sales Assistant to join our team, focusing on broadcast media and digital marketing. As a Sales Assistant, this candidate will play a crucial role in supporting our sales team to achieve revenue goals and enhance our presence in the ever-evolving landscape of broadcast media and digital marketing. The ideal candidate will possess excellent organizational skills, a keen understanding of advertising and marketing principles, and a passion for staying abreast of industry trends. Excellent earning potential and a competitive benefits package.
Duties/Responsibilities Include (but Are Not Limited To)
- Sales Support:
- Assist the sales team in preparing proposals, presentations, digital reviews, and sales collateral for TV media and digital marketing campaigns.
- Collaborate with the sales team to maintain accurate and up-to-date client creative campaigns, extensions, and sales collateral updates through GDM platforms.
- Ensure all digital orders are running in Wide Orbit, Engage, and the proper creative is active.
- Input broadcast and digital orders for Multimedia Executives.
- Pull digital and broadcast reports each week or as instructed.
- Market Research:
- Stay abreast of industry trends, competitor activities, and emerging opportunities in broadcast sponsorships and digital marketing opportunities.
- Provide regular updates to the sales team regarding any updates and releases from Gray Corporate or GDM this including digital updates and communications relevant to the newsletters.
- Research key updates and initiatives via ComScore and Nielsen.
- Client Communication:
- Act as a liaison between clients and the sales team, addressing inquiries, providing information, and ensuring client satisfaction.
- Assist in the development of client proposals using PowerPoint, Word, Excel sponsorship contracts, and ensure alignment with campaign objectives.
- Digital Marketing Coordination:
- Work closely with the Multimedia Sales Manager and Sales Assistant I to coordinate the execution of digital campaigns.
- Review insights dashboards and assist in preparing client broadcast and digital review documentation in PowerPoint.
- Assist in monitoring and analyzing the performance of digital marketing initiatives, providing insights and recommendations for optimization.
- Administrative Support:
- Manage and organize sales-related documentation, contracts, and other administrative tasks.
- Assist in tracking sales metrics, KPI’s and preparing monthly reports for clients/Multimedia Executives.
Qualifications/Requirements
- Previous sales or sales support experience is preferred but not required.
- Bachelor's degree in Business, Marketing, Communications, Digital Media, or related field.
- Strong understanding of TV media and digital marketing concepts and trends is a plus.
- Excellent organizational and multitasking abilities.
- Proficient in Microsoft Office Suite and familiar with CRM software.
- Exceptional communication and interpersonal skills.
- Detail-oriented with a high level of accuracy in work.
- Ability to work collaboratively in a fast-paced team environment.
- Enjoys working with technology and on computers
- Candidate must be able to successfully complete the MVR check
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the
Gray-TV UltiPro self-service portal)
KCRG-TV/Gray Media is a drug-free company
Additional Info
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
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Preferred
Bachelors or better.
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Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
