The Company
The Baby Academy is a leading telehealth company revolutionizing prenatal and postpartum education, care, and support. From pregnancy and childbirth to lactation and postpartum mental health, we empower expectant and new parents to make informed decisions with confidence. By addressing challenges before they escalate, The Baby Academy is redefining preventative healthcare.
Our vision extends to a future where every new mom has access to a healthcare navigator: a seamless blend of human compassion from a healthcare professional with AI-powered efficiency. Whether mom needs help with breastfeeding, mental health, or navigating insurance, The Baby Academy is there to provide care on her terms, when she needs it most.
The Position
Overview
The Designer will create digital-first visual assets that bring Baby Academy’s brand to life across social, email, digital & print advertising, and landing pages. Working closely with the Head of Creative and the marketing team, this role ensures a consistent, approachable, and inspiring brand presence. The Designer will balance creativity with speed, producing campaign-ready visuals while evolving Baby Academy’s visual identity.
Core Responsibilities
- Design assets for social, email, ads, and landing pages that support registrations and parent engagement.
- Develop templates and systems that make the design process more efficient.
- Collaborate with the Head of Creative to evolve Baby Academy’s visual identity across channels.
- Translate complex ideas into accessible, empathetic visuals that resonate with parents.
- Manage multiple design requests simultaneously while meeting deadlines.
- Incorporate performance feedback and analytics into design iterations.
- Stay current on design and digital trends, introducing fresh ideas.
The Person
- Qualifications & Experience
- 2–4 years of design experience, agency or in-house.
- Proficiency with Adobe Creative Suite and/or Figma.
- Portfolio demonstrating digital-first design work across campaigns.
- Experience balancing creative originality with practical, fast-turnaround execution.
- Collaborative, receptive to feedback, and comfortable in a team environment.
- Interest in applying data insights to refine and improve design.
Personal Attributes
Empathetic and mission-oriented - motivated by helping parents feel supported.
Highly organized and adaptable, thriving in a growing and evolving team.
Detail-focused with a strong eye for consistency and brand alignment.
Proactive about learning and improving craft in line with business needs.
Impact of the Role
Every visual you create has the potential to reassure, guide, or inspire parents. From a social graphic that sparks confidence to a landing page that makes signing up feel simple, your work will directly shape how families experience Baby Academy. By pairing design with performance insights, you’ll not only create great-looking work - you’ll help more parents access the support they need.
Education
Undergraduate degree in Design, Graphic Arts, or related discipline preferred, or equivalent professional experience.
