ABOUT ORCHESTRA
Orchestra is a full-service marketing-communications firm that offers clients across sectors unparalleled strategy, storytelling, and data science expertise. Its growing team of 700+ storytellers and strategists is shaping what's next in communications, with experience that spans consumer, technology, climate and sustainability, education, healthcare, philanthropy, real estate, travel, hospitality and arts and culture, to name a few. Since 2022, Orchestra has acquired nine firms, including: BerlinRosen, Civitas, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals.
People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.
ABOUT THE TRAVEL, HOSPITALITY & REAL ESTATE TEAM
Our market leading Travel, Hospitality & Real Estate team works on some of the most coveted destinations, award-winning hospitality brands and visionary developments around the globe. Our clients span international destinations and airlines to premiere hotel brands, design-forward boutique properties and transformative real estate projects, including New Zealand Tourism, Los Angeles Tourism, Marriott, Singapore Airlines, Bunkhouse Hotels, Brookfield Properties, SL Green, Lincoln Center, TF Cornerstone, Concierge Auctions, Trailborn Hotels & Resorts, INNESS, MOLLIE Aspen, and more.
ABOUT THIS ROLE
Orchestra is seeking a Vice President, Influencer Marketing to join our Travel, Hospitality & Real Estate team. In this role, you will design and execute comprehensive influencer strategies that amplify brand stories, strengthen consumer engagement, and elevate our clients' presence across the travel, hospitality and real estate industries. You will counsel clients on how to build long-term, impactful relationships with creators and thought leaders, while managing high-profile campaigns that drive both awareness and measurable business results.
Role location: This role is based in our New York, N.Y. office on a hybrid basis. Orchestra staff are in office 3 days per week.
ACCOUNTABILITIES AND QUALIFICATIONS
As the Vice President, Influencer Marketing, you will …
- Develop, lead and execute multi-faceted influencer strategies and campaigns in the travel, hospitality and real estate sectors, from one-time activations to long-term partnership programs
- Build, nurture and maintain strong relationships with travel, lifestyle, real estate, culture, brand and hospitality influencers to deliver engaging, authentic, branded content
- Oversee Influencer "casting", negotiation, contracting and content management across different campaigns
- Be able to marry the online and offline, understanding digital campaigns can drive action in real life; strong understanding of the relationship between brand, media, and audience
- Collaborate closely with PR, marketing, and content teams to align influencer activity with broader brand messaging and ensure consistency across all platforms
- Serve as a key point of contact and thought leader for clients, delivering clear recommendations, industry insights and trend analysis to inform strategy
- Monitor, analyze and report on influencer and campaign performance; apply learnings to continually improve effectiveness and ROI
- Bring, develop and maintain strong relationships with influencers across all of the aforementioned industries, working with them to create engaging, authentic, branded content
- Work closely with Orchestra's Growth team to pitch Influencer engagement as both a standalone and add-on communications channel.
- Support and collaborate with team leads to envision and execute creative influencer-driven campaigns that advance client goals
Essential skills:
- 8+ years of experience in influencer relations, social media, PR, or brand partnerships with proven success in the travel, hospitality and real estate industries
- Strong knowledge of all social media platforms, KPIs and best practices. Knowledge of paid social and optimization
- Established network and strong working relationships with influencers, talent agencies and platform partners across travel, lifestyle, real estate and hospitality
- Exceptional communication, presentation, and interpersonal skills with the ability to engage both clients and influencers
- Skilled in time management, budget oversight and multi-brand project execution in fast-paced environments
- Strong strategic thinker who is creative, proactive, collaborative and solutions-oriented
- Proven ability to stay ahead of emerging digital trends, tools, and technologies and apply them to elevate influencer programming
- Capable of working both independently and in a dynamic, high-energy, team-oriented atmosphere, being a proactive problem-solver yet elevating concerns when you have them
WORKING AT ORCHESTRA
Salary (commensurate with experience and skills): $130,000 - $150,000, plus eligibility for an end of year bonus based on firm, team and individual performance.
Benefits:
- Medical, dental, and vision insurance for employees and dependents
- Pre-tax Health Savings Account Savings Plan (HSA-SP) or Flexible Spending Account (FSA)
- 401K with a 4% employer match and no vesting period
- Generous paid time off
- Pre-tax commuter benefits
- Mobile phone reimbursement for data and minutes
- Employer-funded life insurance
- Discounted annual bikeshare membership
- Corporate discounts through Tickets at Work
#LI-Hybrid
#LI-BM1
Orchestra is the first communications company built for today's media landscape. Since 2022, it's acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for your communication professionals. Learn more at: www.orchestraco.com.
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