The Social Agency is a New York–based, social-first creative agency helping luxury and premium e-commerce brands build aspirational, high-performing social media presences. We manage content creation and strategy end-to-end — from concept to production to delivery — for clients in the fashion, beauty, and lifestyle space.
We’re looking for a Social Media Creative Strategist to join our growing team. This role blends social strategy, creative direction, and hands-on production. You’ll concept, plan, and create high-performing short-form content (both behind and in front of the camera) that reflects our clients’ elevated aesthetics and drives performance on social.
This is a highly collaborative role working directly under our Founder & Creative Director and alongside our social media managers and content team.
What you'll be doing:
- Lead monthly creative strategy and planning for client content: brainstorming, developing, and refining iPhone-captured short-form video and photo concepts that align with each brand’s goals and aesthetic.
- Research trends and insights to bring fresh, performance-driven ideas to every shoot.
- Collaborate with account managers to determine shoot priorities and prepare detailed shoot briefs with creative references.
- Coordinate models, locations, wardrobe, and logistics for each shoot to ensure seamless production.
- Oversee shoot execution across clients: directing talent, managing the shoot flow, and ensuring every concept is captured efficiently and with a refined, luxury feel.
- Participate actively in shoots both behind and in front of the camera by capturing and appearing in content for our fashion, beauty, and lifestyle clients.
- Edit short-form videos (Reels, TikToks, etc.), applying an eye for pacing, sound, and storytelling that reflects each client’s visual identity and brand voice.
- Work closely with our Founder and Social Media Managers to ensure creative excellence and alignment across all accounts.
- Assist with content calendars for clients as needed.
- Run monthly creative calls with clients alongside account managers to discuss content performance, align on strategy, and plan the upcoming month’s creative direction.
Who you are:
You’re that friend whose story is shared by all of your friends at girls' night. The one who knows where the light hits best and which NYC coffee shop makes the perfect shot. You love brands like Summer Fridays, The Frankie Shop, and Reformation, and your personal style reflects that same effortless, polished cool-girl energy. You spend your weekends strolling through Soho or the West Village, creating content for your own socials. You’re the type who notices how a brand frames their campaign imagery and immediately saves it for inspiration.
You want a career that merges that creative instinct with strategy and where your passion for content creation becomes your full-time job. You understand how aesthetics drive performance, and you know the difference between content that’s just pretty and content that converts. You thrive in a fast-paced, fashion-forward environment where every day looks a little different.
Your background:
- 2+ years of experience in a creative, production, or content role at an agency or brand (required)
- Hands-on experience creating content for fashion and beauty brands
- Experience leading or working as part of creative teams or projects with high visual standards.
- Proven understanding of how to capture elevated social-first content for fashion and beauty brands through portfolio work
- Extremely comfortable both on camera and directing others behind it
- Independent, detail-oriented, and extremely organized with strong communication skills.
- Comfortable working in a fast-paced environment.
- Based in NYC and excited to be on set, in the studio, or out shooting around the city several days a week.
What we offer:
- Hybrid work schedule (~3 days/week in office or on set)
- Collaborative and highly creative team culture
- Opportunity to lead creative direction for fashion and beauty brands
- 401(k) match
- Paid time off
- Unlimited sick days
- Flexible WFH days
- Salary range: $65,000–$75,000
How to apply:
In addition to applying directly through LinkedIn, please send an email to anna@thesocialagency.dk with the subject line “Social Media Creative Strategist.”
Your email must include a portfolio link that showcases:
- Video content you’ve personally captured and edited
- Video content you’ve appeared in
- Examples of work within the fashion and beauty industries that reflect a clean, elevated aesthetic
Attention to detail matters – applicants who do not follow the above instructions will automatically be disqualified.
Learn more about us at www.thesocialagency.dk or on Instagram @thesocialagency
