Who are Coolr?
We’re an independent social media agency and team of creatives, social experts, content publishers and change makers.
Completely wired into popular culture, our work connects brands with their audiences at scale. With clients such as Burger King, Lidl, and Samsung (to name drop a few) our aim is to be the biggest social agency in the world.
With 70% growth last year the agency is growing at a rapid rate but we’re only just getting started… In 2025 we have ambitious plans for our agency and to truly become the stand-out social agency in the UK, the US and beyond.
We have a strong platform for growth and have made great strides forward – now we really want to take things to the next level.
About the role:
We’re looking for a creative, hands-on Social Content Creator who is based in New York to join our team and bring ideas to life through lo-fi, highly engaging short-form video & static content. If you're obsessed with TikTok and Instagram Reels, know how to shoot and edit compelling content on a phone, and love experimenting with trends, sounds, and storytelling, this role is for you. You'll collaborate closely with our team to develop compelling
content across iconic brands, ensuring each piece resonates with its intended audience.
The job 💻
Every role at Coolr plays a vital part in the work we do. Here are some of the key areas of responsibility for this role:
- Ideation: Ideate, script and storyboard engaging lo-fi content that’s tailored to client’s objectives and social audiences. Pitching clear ideas with all necessary considerations (e.g shot lists) to ensure smooth content execution
- Copywriting: Write sharp, on-brand captions, hooks and in-asset text that drives engagement and storytelling.
- Lo-fi Production: Shoot and edit content using a phone or lightweight setup (no fancy gear required!)
- Social Listening: Staying up-to-date with social trends, platform features and ever-evolving audience behaviours to inform content strategies and maintain relevance.
- Client Presentations: Crafting compelling presentations using Google Slides or PowerPoint to pitch concepts and demonstrate how ideas will be brought to life.
- Collaboration: Working closely with cross-functional teams, including creative, editorial, design, and production, to ensure content aligns with brand guidelines and goals.
What we are looking for 👀
Whilst we appreciate, you’re not just your CV and skills are transferable, these are some of the skills and experiences we think would set you up for success in this role:
- Proven experience in creating and managing social content, with a portfolio showcasing work you’re proud of (Ideally TikTok/Instagram focussed!)
- Strong storytelling skills and the ability to translate ideas into compelling visual content.
- Strong passion and knowledge for internet culture, formats, audiences, communities and culture
- Confident shooting and editing short-form content
- Proficiency in presentation tools like Google Slides and PowerPoint.
- Excellent organisational skills and attention to detail in pre-production planning.
- Ability to adapt quickly to changing trends and client needs.
A Coolr Offer
We appreciate all the hard work that our teams deliver every day — here are some of the benefits and perks you’ll enjoy while working at Coolr:
💰 Competitive salary reflective of your experience and aligned with our internal salary bands.
🤸♀ Flexible hybrid work, NYC-based with the option to work remotely part of the week.
🌴 Paid time off: 20 days PTO plus all U.S. Federal Holidays.
🎉 Birthday day off — enjoy an extra day to celebrate your big day.
💆 Wellbeing day off — one additional day off plus a $50 voucher to support your wellbeing.
➕ Healthcare coverage — up to $400 toward your health insurance.
💰 401(k) contributions
Coolr Culture:
We are one team. Regardless of what you work on at the agency, we will help and support each other on everything. The goal is to turn our clients into rockstars by creating ground-breaking, award-winning and impactful campaigns for them. The team culture is to push out of our comfort zones to strive for excellence whilst allowing everyone to embrace their true selves and tap into their potential.
Coolr DE&I 🌎
Our approach to DE&I at Coolr is simple: create a safe and inclusive environment for people to be authentically themselves. By embracing this culture, it gives space to people to be more creative, innovative, and successful which will drive us in our mission of becoming the world’s best social media agency. Whilst we are proud of our current position and the work we do to support a thriving and diverse workplace, we always know we can do more to not only create change here at Coolr, but in our industry as a whole.
