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About Sparkloft Media
Sparkloft Media is a dynamic, forward-thinking agency specializing in social media, marketing, and creative campaigns. We’re passionate about creating experiences that connect people with brands, driving engagement, and building thriving online communities. Our diverse and collaborative team pushes creative boundaries to deliver innovative strategies that empower brands in a rapidly evolving digital landscape.
Job Summary
The Paid Media Coordinator is an entry-level but growth-oriented role focused on developing paid media expertise and starting to own execution-level work for specific accounts. This position supports both strategic and operational aspects of paid social campaigns and begins to engage directly with clients for project-specific work.
Key Responsibilities
- Independently build and launch paid social campaigns across platforms with oversight from a Strategist.
- Support audience setup, budget allocation, pacing, and optimization.
- Conduct QA, link tracking, and performance checks across campaigns.
- Own initial reporting deliverables for assigned campaigns, pulling data and creating summary slides.
- Begin to analyze results and provide insight-driven observations to team leads.
- Stay current on platform updates and trends, surfacing relevant changes to the team.
- Attend and contribute to select client meetings or communications, particularly for project-based work.
- Support client needs through asset management, media tracking, and documentation.
- Serve as a point of contact for tactical questions when applicable.
Attributes & Qualifications
- 1–2 years of professional or internship experience in marketing, media, or advertising.
- Bachelor’s degree in a related field or equivalent combination of education and experience.
- Understanding of major social media platforms and ad systems (Facebook, Instagram, TikTok, Pinterest, LinkedIn, YouTube).
- Strong organizational skills and ability to manage multiple tasks across clients.
- Excellent communication skills with the confidence to interact with clients and internal stakeholders.
- Experience with campaign tracking, reporting tools, or platform certifications is a plus.
- Demonstrated proficiency in buying on all leading social media platforms.
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