There is only one city in the country that can say it is the Nation’s Capital – Washington, D.C. Given that distinction, The Metropolitan Police Department is the premiere law enforcement organization in the city. We receive over 22 million visitors a year, have almost 700,000 residents, and 21,000 private business. The Department consists of more than 4,200 members: approximately 3,550 sworn members and over 650 civilian employees. We are one of the most diverse and highly trained departments in the country. We have the honor of safeguarding and protecting not only our nation’s residents, but also people from all over the world.
The Metropolitan Police Department (MPD) offers an attractive benefits package. The benefits package includes competitive compensation, health insurance, prescription drug coverage, dental, vision, short- and long-term disability and life insurance, as well a strong retirement benefit and savings options. Employees are also eligible for our employer contributed 401a plan after one year of employment. Additional perks such as discounts on wireless carriers, gym memberships, amusement park tickets and much more! Additional information can be found at: DCHR Benefits
This position is located in the Metropolitan Police Department (MPD), Executive Office of the Chief of Police (EOCOP), Office of Communications. The marketing specialist is responsible for developing and executing comprehensive marketing and engagement programs to attract diverse, qualified candidates to careers in law enforcement. This role will drive the recruitment marketing efforts for the MPD’s Recruiting Unit, leveraging data-driven campaigns, storytelling, and digital engagement to elevate the department’s employer brand and support long-term workforce goals.
The Marketing Specialist (Recruitment) position is covered under the National Association of Government Employees (NAGE) bargaining unit and may be required to pay an agency fee through direct payroll deductions.
The Incumbent Will Be Responsible For The Following
- Develops and executes strategic marketing plans to attract high potential sworn applicants, refreshing campaigns biannually to align with departmental priorities and workforce trends.
- Creates compelling content, including testimonials, promotional materials, and short-form videos, that highlights the department’s culture, values, and career opportunities, using tools such as Canva and mobile devices for on-the-go production.
- Coordinates branding initiatives and department-wide photoshoots to maintain a consistent, modern visual identity.
- Maintains the recruitment website and social media presence, ensuring content is timely, engaging, and inclusive.
- Prepares executive-level presentations and responds to internal and external information requests in both written and verbal formats.
- Streamline recruiting systems and processes, tracking the effectiveness of marketing strategies.
- Collaborates with recruiters, HR, and sworn personnel to align outreach and ensure consistent messaging.
- Drafts, edits, and proofreads recruitment materials, including letters, memos, and brochures.
- Conducts research, analyzes trends, and compiles reports to inform strategy and address challenges in law enforcement hiring.
- Assists with the creation and maintenance of job postings and position descriptions for department-wide roles.
- Coordinates with vendors, agencies, and community partners to expand marketing reach.
- Builds and maintains strategic partnerships with colleges, universities, agencies, and community organizations.
- Supports the development and management of the annual recruitment marketing budget with leadership approval.
- Represents the department at career fairs, community events, and recruitment conferences.
- Establishes key performance indicators (KPIs) to evaluate campaign performance and guide future strategies.
- Stays informed on recruitment trends, workforce challenges, and marketing innovations.
- Performs other related duties as assigned.
Qualifications
- Demonstrated experience creating engaging video content for social media platforms, showcasing the ability to tailor messaging for diverse audiences and maximizes reach.
- Comprehensive knowledge of marketing and advertising principles, concepts, and techniques as they relate to developing and sustaining an effective recruitment program.
- Proficiency in design software such as Adobe Creative Suite or Canva for creating visually compelling marketing materials.
- Familiarity with Metropolitan Police Department (MPD) policies, marketing regulations, and communication guidelines.
- Strong written and verbal communication skills, with the ability to clearly organize and present ideas through correspondence, presentations, and visual briefings.
- Proficient in Microsoft Office applications, including Word, Excel, PowerPoint, and Access.
- Demonstrated ability to manage multiple projects simultaneously, meet deadlines, and collaborate effectively within a team environment.
Licensures, Certifications And Other Requirements
N/A.
Education
High school diploma required. Bachelor’s degree, in a related field preferred.
Work Experience
Applicants must have at least one (1) year of specialized experience equivalent to at least the CS-11 grade level in the District of Columbia government, or its non-District equivalent, gained from public or private sector. Specialized experience for this position includes, but is not limited to: experience developing, implementing and evaluating marketing and advertising strategies for recruitment purposes; experience in using social media platforms and developing marketing plans; and the ability to communicate ideas and thoughts effectively through written correspondence, oral presentation and visual briefings; ability to create marketing materials.
One year experience with content creation for social media.
Work Environment
Work location is in an office environment. Work is sedentary and may require walking and standing in conjunction with travel and attendance at meeting and conferences away from the work site and carrying light items, such as laptops, papers, books, small parts, and driving an automobile.
Other Significant Factors
Promotion Potential: No Known Promotion Potential
This position is deemed as “Security Sensitive” pursuant to Chapter 4 of the D.C. Personnel Regulations, in addition to the general suitability screening and criminal background check (pre-employment and periodic), individuals may be subject to the following checks and tests: (select the appropriate designation, if applicable)
- Traffic record check (as applicable);
- Pre-employment drug and alcohol test (as applicable);
- Consumer credit check (as applicable);
- Reasonable suspicion drug and alcohol test;
- Random drug and alcohol test;
- Return to duty or follow-up drug and alcohol test; and
- Post-accident or incident drug and alcohol test.
The incumbent is required to possess and maintain a valid motor vehicle operator’s permit.
The District of Columbia Government is an Equal Opportunity Employer: all qualified candidates will receive consideration without regard to race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, matriculation, political affiliation, genetic information, disability. Sexual harassment is a form of sex discrimination, which is also prohibited. In addition, harassment based on any of the above-protected categories is prohibited.
Click here to review additional information Employee Disclosure & Information for Applicants
